Impact of Social Advertising in India - 1852 Words

IMPACT OF SOCIAL ADVERTISING IN INDIA [1]J.Sindhuja, [2]K.Parthiban SCHOOL OF MANAGEMANT SASTRA UNIVERSITY THANJAVUR Social Advertising is the first form of advertising that systematically leverages historically offline dynamics, such as peer-pressure, friend recommendations, and other forms of social influence. Social media has the power to transform a campaign into a religion. Social Advertising is the media message designed to educate or motivate the Indians to engage in voluntarily social activities. Social media has great potential to influence all corners of the web. It enhances the advertisement useful for the readers and also satisfies the advertisers effectively by reaching the public. This paper explores†¦show more content†¦The non-metro city newspapers garnering 56 per cent of the overall social ads. Government organisations as well as NGOs have increased the expenses by 30 per cent over the last ten years owing to the growing economy. This ads create a huge impact on the mass audiences of India. For example, the Tata Tea â€Å"Jaago re† campaign which was aimed at making people aware about exercising right to vote was well received by viewers. In the commercial industry, they talks about individuals needing to broaden with changing times. It shows two friends sitting in a restraunt and one of them tells the other friend to have a look at the gay couple on the other table. So his friend picks up a rolled newspaper and taps him on his head and continues to have his lunch. A punch line then props up saying â€Å"it is time to open our minds†. The above few ads creates awareness to both literate and illiterate citizens in India. REVIEW OF LITERATURE: A review literature can be interpreted as review of an abstract accomplishment. Different authors have pointed out their view of social advertising. It will analyze with the present condition of social advertising. The literature will be in the form of thesis, researchers, academic studies. Srivastava, Vibhava ; Nandan, Tanuj (Jan-Mar 2010) states that advertising plays a significant role in the society. It is stated that it isShow MoreRelatedCultural Differences And Influences Of India And Culture Influence On Global Companies1359 Words   |  6 Pages Literature review: The Literature mainly focuses on globalization, Cultural differences and influences in India and culture influence on global companies. It will also discus further on adaption to local culture and weather global companies should adopt the localization and discussed some examples of global companies who has adapted themselves to localization with global strategy. 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Sigmund Freud s Theory Of Psychosexual Development

Sigmund Freud is considered one of the most famous and controversial figures in the field of psychology. Originating from his work, the psychoanalytic theory has influenced and motivated many others, neo-Freudians, to expand on Freud’s beliefs and create their own theories. Using the clinical data from his work with mental health patients, Freud created the theory of psychosexual development to explain how one’s personality is developed in stages, formed through experiences during childhood and unconscious impulses and desires (Haight Taylor, 2013). In his theory, personality was thought to be a result of the efforts to resolve the basic conflict between the impulses of biological urges and the restraint of reality and social control over these urges (Haight Taylor, 2013). In order to better understand these dynamics in the mind, Freud constructed 3 interacting systems: the id, the ego, and the superego. The id operates on the pleasure principle that seeks immediate g ratification. The ego operates on the reality principle, which seeks to satisfy the id’s needs in realistic ways to bring pleasure- not pain. The superego operates on how we ought to behave which seeks perfection and the ideal. When the demands of the superego are in opposition to the demands of the id, which is frequently the case, the ego serves to reconcile the two (Myers, 2010). Freud was convinced that personality is formed by the age of five. He asserted that childhood experiences fundamentally moldShow MoreRelatedSigmund Freud s Theory Of Psychosexual Development908 Words   |  4 PagesThe first theory that can relate to this issue is Sigmund Freud’s theory of psychosexual development. And this is sexual and emotional development during our life course. And there is three parts to this, the id, ego, and superego. For the id it is the unconscious personality and this is present from birth. It strives for the needs, the wants, and all desires. 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While young (4 years old), his family relocated to Vienna where he lived andRead MoreSigmund Freud s Theory Of Development1000 Words   |  4 Pages2014 Abstract In this research paper, I explained what Sigmund Freud’s psychosexual theory of development is and why it is important for the developing child to overcome said conflicts. I also talked about the different effects of not overcoming the conflicts Freud had determined that would lead to adult behaviors. Over the years, Sigmund Freud has created many theories involving many different ideas in the psychological world. One theory that stood out to me throughout our journey in introductionRead MoreTheories And Theory Of Psychosocial Development Essay1255 Words   |  6 Pages 1 Theories Theorist Tiffany Leaf Walden University Dr. Thomas Russo RSCH – 61007-6 Research Theory Life is full of many experiences and challenges which help individuals to grow and become better people. 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Mary Musgrove From Persuasion Essay Example For Students

Mary Musgrove From Persuasion Essay In Persuasion, Jane Austen presents her dislike of the English gentry by pointing out the flaws of her characters, which are representative of the class. Mary Musgrove, daughter of Sir Walter, sister of Anne, and wife of Charles personifies these flaws, and is thus the object of Austen s contempt. Through tone, comparison with Anne, syntax, and irony, Austen portrays Mary as a self-absorbed, uneducated, mean, self-pitying person. Austen s biting tone towards Mary and Mary s own words reveal her self-obsessed nature. Austen first presents this trait in, While well, and happy, and properly attended to, she had great good humour and excellent spirits (p. 33); when Mary is not the center of attention she becomes depressed. This is just how Anne encounters her, unwell and out of spirits (p. 33) because her husband is out hunting, and her friends have not dropped by to visit; there is no one there to make her the center of attention. Like Elizabeth and father, Mary had a considerable share of the Elliot self-importance (p. 33). Here, Austen uses a mocking tone with Mary and her family members. She has neglected her children, which should be the foremost concern of a good wife during this period. She only attends to them when it pleases her, and as long as could bear their noise (p. 34). Austen does not approve of this behavior, which is implied by her scathing tone. Mary then immediately shifts the conversation back to herself by commenting on how unwell she is rather than talk about her children with Anne. Irony of situation further accents her self-obsessed nature. Mary complains that never put themselves out of their way (p. 4), but when Anne first encounters her, Mary is lying on the faded sofa (p. 33). Not only does Mary not take any responsibility and perform her duties, she criticizes Anne by saying, what can you possibly have to do? (p. 34). Here, Austen has Mary project her own lack of work on her smarter, better sister a very unflattering thing to do. By italicizing you, Austen also shows Mary s snobbish tone. In fact, Anne has been doing a great many things (p. 34), as opposed to Mary, who has just feeling sorry for herself. By setting up a running parallel between Mary and Anne, Austen brings out more negative aspects of Mary s character. Mary had not Anne s understanding or temper (p. 33). Here, Austen makes a direct comparison between Mary and Anne, portraying Anne as the better of the two. This shows that Mary is neither compassionate nor cheerful. was inferior to both sisters, and had, even in her bloom, only reached the dignity of being a fine girl (p. 33). This direct assault on Mary s looks would be especially hurtful to Mary because she is obsessed with appearances. Anne s selflessness becomes apparent when a little farther perseverance in patience, and forced cheerfulness on Anne s side (p. 35) causes Mary to be well again. This is in sharp contrast to Mary s self-centered nature. Syntax also reveals Anne as the smarter of the two. While Anne uses long, complex and compound sentences, Mary uses short, simple sentences like, It is early (p. 34) and Oh! yes, I went (p. 35). This subtle gibe at Mary reveals a great deal about her command of the English language and ability her to express herself. Austen brings out Mary s self-pity by having Mary complain about her situation and then downplay its importance. Mary overstates her condition in order to evoke sympathy, as is seen in So you came her at last! .u3d7ee9b22e8b1a0eb39c527110434b1c , .u3d7ee9b22e8b1a0eb39c527110434b1c .postImageUrl , .u3d7ee9b22e8b1a0eb39c527110434b1c .centered-text-area { min-height: 80px; position: relative; } .u3d7ee9b22e8b1a0eb39c527110434b1c , .u3d7ee9b22e8b1a0eb39c527110434b1c:hover , .u3d7ee9b22e8b1a0eb39c527110434b1c:visited , .u3d7ee9b22e8b1a0eb39c527110434b1c:active { border:0!important; } .u3d7ee9b22e8b1a0eb39c527110434b1c .clearfix:after { content: ""; display: table; clear: both; } .u3d7ee9b22e8b1a0eb39c527110434b1c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3d7ee9b22e8b1a0eb39c527110434b1c:active , .u3d7ee9b22e8b1a0eb39c527110434b1c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3d7ee9b22e8b1a0eb39c527110434b1c .centered-text-area { width: 100%; position: relative ; } .u3d7ee9b22e8b1a0eb39c527110434b1c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3d7ee9b22e8b1a0eb39c527110434b1c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3d7ee9b22e8b1a0eb39c527110434b1c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3d7ee9b22e8b1a0eb39c527110434b1c:hover .ctaButton { background-color: #34495E!important; } .u3d7ee9b22e8b1a0eb39c527110434b1c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3d7ee9b22e8b1a0eb39c527110434b1c .u3d7ee9b22e8b1a0eb39c527110434b1c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3d7ee9b22e8b1a0eb39c527110434b1c:after { content: ""; display: block; clear: both; } READ: Enemy A Seperate Peace EssayI began to think I should never see you. I am so ill I can hardly speak. (p. 33). She had told Anne that she was doing very well in a letter, thus by acting unwell she tries to make Anne feel bad for not having come sooner. Her statement is also ironic and a lie because Mary winds up speaking so much that she affords Anne little chance to do so herself. Throughout the conversation between the sisters, Mary keeps bringing up the topic of her condition. She does this in order to evoke more pity. This is overacting on her part because she eventually forgets that she is sick, and even proposes that the two go on a walk. Her desire to evoke pity arises out of her conceited nature and a poor self-image. Mary, being very concerned with social class, feels like less of a person for having married Charles Musgrove a commoner. She needs the compassion of others to reassure her that she is still loved, even though she is no longer as important. In Persuasion, Austen presents Mary as self-obsessed, worse than Anne, stupid, and self-pitying. She does this through her use of tone, irony, syntax, juxtaposition, and character development. From her depiction of Mary, Austen makes her dislike of the English gentry obvious.

Various Stages In Marketing Plan The Shop â€Myassignmenthelp.Com

Question: Discuss About The Various Stages In Marketing Plan The Shop? Answer: Introduction Strategic marketing plan involves structured planning of the business that includes the purchase and sale of various commodities using the unique and creative skills. The paper deals with the description of the company with its background and history. It evaluates internal analysis of company performance by identifying brand, its quality, product portfolio and the services system of the business in addition to its scope and mission. The main aim of this report is to discuss about the effective marketing plan for the Bronze Snake Shop, which will help them in effectively operating in the market and staying ahead in the competition. This report will involve several marketing models and matrices, which will help to determine the current situation of the organization. Effective marketing strategies and objectives will be provided accordingly. Brand positioning strategy will be initiated along with brand positioning map. Moreover, the strategies will be discussed along with recommending various measures to monitor the effectiveness of the strategies. It includes detailed analysis of internal strength and weakness by understanding the investment pattern in human resources, financial resources and operational capabilities. Then, it discusses the marketing mix and marketing strategy in order to understand the overall structure of the business. It provides a brief note on the barriers in marketing of the Bronze Snake shop. There is also a brief summary on the external environmental analysis of the Bronze Snake shop using pestle analysis, customer analysis and competitor analysis along with SWOT analysis. In conclusion, it evaluates the performances of the business using its types of competitors. Internal environmental analysis Company, background and history- The Bronze Snake shop is a smart company, a retail industry created in 2006 at Melbourne city by David Strangis and Anthony Sacco. Bronze Snake shop focuses on four factors that are demographic, geographic, physiographic and behavioral aspects. Demographic covers the age group from 20 to 35. Geographic includes urban areas and suburban areas while the physiographic covers fashion fanatic ad lastly the behavioral aspects includes latest trends. With the use of strategic marketing plan, they created 468.17 percent growth of the net output. Background of this shop is that with lots of hurdles it started its own business and earns for the growth and success. It came up with its ecommerce website. It has an active member on Instagram page in order to create more customers and to connect with latest brands. After Australia, it has expanded its business in New Zealand for more business and output. Description of the company Bronze snake company is a retail business oriented specialized in mens and womens clothes and accessories. The initial growth phase of this industry as difficult, slowly it tried its best to create its position and made $ 8.85 million. It deals in marketing sales and unique strategies for the growth and achievements. Mission, statement corporate objectives Mission- With a set goals and plans, creating teamwork, collection of complete information regarding the company and the product, business can create customers. Therefore, good and accurate market plans of Bronze Snake shop will help the business to grow more rapidly. With the help of structured marketing plan and strategy, it aims of achieving the desired set targets. Statement- Marketing means purchase and sale of products in the unique way to earn maximum sales. Bronze Snake shop deals in mens and womens wears; thereby it requires lots of trends and fashion along with marketing. To maintain a good relation between customer and seller, there must be good communication that leads to encouraging of the customers in the best way. Selling of a product depends on the percentage of influencing capacity of seller (Armstrong et al., 2015). Objectives- Bronze Snake shop creates customers only when the seller of this shop has full-fledged knowledge and information about the product. More advertisement and research of a product leads to creation of demand; therefore, the product should be in relation to customer wants and needs as the market depends on Customer satisfaction. Brand identity- It includes standard in quality with quality brand packaging, labeling in order to create more customers. With creative logos and name of the product creates more demand and sales for the product. With reference to brand identification then it depends largely on the ratings and review on the packaging quality and labeling of the product. Example like clothes and watches, standard unique brand names with good quality material along with present demand as per the customer requirements will create more demand for the product. Customer identifies the product by viewing the price, demand for the product, packaging and the quality. Product and service portfolio- Product portfolio- product portfolio identifies the nature of the overall collection of goods and services thereby in addition, using nature of stock, growth rate of the company, profit and loss statement, income and operations statement and the rate and records of risk the company has taken. Good growth in profit and holdings will definitely boost the financial system of the company. With reference to product type then in case of branded clothes and luxury watches, there can be quality materials used in production and proper on time good services in relation to product delivery will create more profit and sales to the business. Service portfolio- It includes the recordings of all the services and function of the organization provided to the customers and consumers in order to achieve long term profits and benefits. Customer friendly products create more sales and growth thereby with good and quick services in the sales process attracts large number of buyers. Scope of marketing planning Proper marketing includes good product services and portfolio for achieving the high growth and success. In order to achieve certain business targets, few steps help in reaching those targets. First for a good marketing plan, shop needs to set a proper goal to achieve desired target of maximum sales and output. Second step deals with planning of completion of number of sales per day. There must be recording of sales activity on a daily basis. Then there is a requirement of organizing information in a systematic manner for the accuracy in the business. After organizing, one needs to design the packaging of the product in the most classy and attractive way in order to encourage for more marketing(Baker Saren, 2016). Designing involves packaging and labeling of the product. It depends on Bronze Snake shops creativity. The most important point of a good marketing planning is to gain information about the product and the company that includes strength and weakness of the company with addition to the product. It analyses the current market position of the company in terms of market value and profit. Depending on the analysis report, it will help the company in findings of the future condition of the clothes. In order to achieve maximum sales, the work should be in to teams. Apart from one to one open communication; there must be alternative sources of communication like phone calls and online internet help to expand more in terms of business line. Internal resource assessments with strength and weakness Human resources - It includes use of human knowledge, talents and skills required for the creative marketing of the product. Financial management It includes the proper allocation of resources within the planned budget. In order to maintain certain targets of the business there must be use of more resources with less wastage and cost saving. Operational capabilities - It includes proper functioning of the desired roles using the given resources within the budget. Overall view of marketing mix strategy- Marketing mix It deals with the growth strategy of the Bronze Snake shop that includes various factors like production, promotion, profit, place, physical evidence and people. Production includes unique creation of products using modern means of resources for more customers and profit. Promotion of a product gives the demand for the product, choice of channels of distribution and production will help to create the position of the business in the market and the economy. Profit creation includes the strength quality and brand of the product. Better and good quality with consumer preferences leads to more profit of the company. Place means the direct effect of customers view for the product. Physical evidences include ensuring about the customer needs and the product tools in order to convince the customer for the purchase of the product. Lastly, people attraction or customer attraction for the product can influence the growth of the Bronze Snake shop in a positive and a strong way. In sum, these are the various marketing mix and its factors required for the growth of the industry. Marketing strategy- Success of Bronze Snake shop comes from a good marketing strategy includes well-defined structured market goals, market plans, market mix in order to achieve maximum profit for the sustainability of the business growth of the business. With reference to Bronze Snake shop, the business needs to setup strong strategy to achieve the set targets for their business. It includes various factors of concern like production, consumption, quality of raw materials, cost of production, customers satisfaction, product innovation, and marketing effect of product. Bronze Snake shops involve three main stages of marketing process. Planning- It involves the analysis of the business strength, weakness, external factors, technology effect, work culture and the overall business condition. These are the various components of planning stage of marketing. The SWOT analysis of the marketing strategy gives the business strength and weakness factor with addition to threats to the industry and opportunities available for this market. Using research methods, it undergoes business current financial position and the future effect on market. It also provides various trends available for new trends and fashion in clothing sector. Goal setting- The very first stage of planning involves proper goal to be set in order to achieve the planned target. This includes determination of material and quality, price rates to be charge, place of marketing, advertising and the effect of new quality and design on consumers. Price rates include proper reasonable rates to charge for the new launch of designer wears in order to increase customer demand for the product (Channon Jalland, 2016). It decides proper channel of distribution of the product in order to increase productivity. On addition to this, it gives various ways of promoting or advertising the various brands in the unique and creative way using the good marketing strategy. Execution of the plan- Once the goal is setup and created its marketing mix strategy, the next stage is to execute the set goals and strategies in practical. There must be proper budget of the product and sales criteria. Using factors like create resources, designing of marketing business, planning of schedules and then the second part is to execute the entire set plan in to action. Use of Proper quality resources within the given time to fulfill the task with the given marketing budget and strategy is what gives a proper execution of the plan. Evaluation of the business- With proper use of all the stages and plan one can check the accuracy and the overall performance of the business and its efficiency and work output. It gives an evaluative statement about the business performances in terms of financial statement and market position. Therefore, these are three main stages in marketing process of the Bronze Snake shop. Internal environment analysis of marketing strategy Internal environmental analyses the strength of the Bronze Snake shop while formulating strategic plans. Various internal factors of Bronze Snake shop can contribute to the growth of the business profit like financial sector, human factor, and operational support. The internal factors perform production function, human resource development functions, effective planning strategies, coordination and cooperation, finance and marketing (David, David David, 2017). The organization evaluates the business performances based on these given factors. If the existing work culture is not suitable for the required marketing strategy then the organization has to take decision for the change of work culture in order to achieve good work culture and output. Using value chain a firm divides its activities into two broad categories they are primary and support activities. Primary activities deals with physical creation of the goods like logistic, inbound, marketing sales practice. On the other hand, support activities includes human resource development, technology factor and infrastructure activities. Barriers in strategy marketing of Bronze snake shop For a good market plan, there are some or the other problems that creates issue while execution of the plan. Those are like poor assumptions, problems in marketing sector, improper marketing feedbacks. Poor assumptions can be due to unskilled employees during the marketing process, the product does not get adequate information on the requirement of the consumer, therefore while marketing the product the problem of false assumption arises. This creates loss of customers for the business. It also leads to less flexibility because of migration and in terms of organization performances, lack of information and improper management system. External Environmental analysis- The external environment of marketing strategy can influence the Bronze Snake shop. These factors includes out of control and uncertainty in the changes of the factors. Competition, government plans and policies, cultural and social factors, natural forces, demographic and technology factors. Market competition of Bronze Snake shop includes same product and brands influence the industry in terms of competition. It depends on the marketing strategies, means strong marketing strategies leads to more business in this market. Government plans and policies refers to the norms, rules and regulation in relation to marketing that maintains standard and risk free market structure. It leads to healthy global relation while doing marketing globally (Dwyer, ?orak Tomljenovi?, 2017). Cultural and social factors include societal needs, welfare, living standards, and the cultural values and ethics that help to grow business rapidly. When the products are cultural friendly, as per the customer needs and requirements, then it creates more number of sales and demand for the product. Natural forces mean environmental and nature friendly products create sustainable business. It protects the environment and encourages for more green business. Demographic factors include accurate and full-fledged information regarding the market trends and variables that can affect the market strategies of Bronze snake business. On the other side, technological factors involve modern use of technology and mode of communication in order to enhance productivity and growth of the business. Creative skills in advertising of the designer clothes and accessories can increase more sales and profit to the Bronze Snake shop. Pestle analysis Using pestle analysis, the external environmental factors can give us the impact on marketing strategy of Bronze Snake shop. There are six factors of pestle model to evaluate the impact and performance of Bronze Snake shop. Political factor- Political factor deals with government stable functions in the industry will help the industry to expand more globally , if the government encourages for modern technology then there will more production and output. Good and stable trading relations globally can make the Bronze snake Shop to grow rapidly and aims for maximum profit (Feng, Morgan Rego, 2017). When the political relations with other countries are good then it acts as a positive merit for the marketing business to create more global relations and agreements with different countries. Economic factor - Comparing with other countries growth rates and the export position then the market should create more production in order to increase export. In terms of economic factor, the large source of revenue comes from middle-income group of customers therefore there should be reasonable rates, as it creates more demand for the middle group customers. More customers create more income for the Bronze Snake shop (Felix, Rauschnabel Hinsch, 2017). On the other side, there must be proper payment of rates in order to maintain stable inflationary pressure. Fluctuations in interest rates can affect the business in greater way. Social factor- Social factors deal with society culture, business ethics and the customer satisfaction; means business should be consumer friendly with reasonable rates using standard business ethics. Demographic factors play a key role in this business. It helps to understand customers sentiments while the purchase and sale of the product (Grant, 2016).Thereby, changes in the lifestyle of the consumer largely affect the business. Technological factor- Technological factor refers to modern technology and innovative solutions add on to more production and tough competition for the Bronze Snake shop. It brings more sales and revenue to the business. The market totally depends on the creative abilities to influence the customers with the best use of various technologies like smart phones, internet and modern means of communication (Hollebeek, Conduit Brodie, 2016). Growth in the sales directly adds to the more production of Bronze Snake shop. Legal factor- To increase scale of production, there should be good global relations and this can happen only when there are good government facilities in relation to this retail market. There must be new plans and policies for the betterment of the industry in order to maintain certain legal standards of the business. Business standards encourage for more marketing, consumers and proper legal rules that helps to maintain business reputation (Hollensen, 2015). There must be proper tax structure for Bronze Snake shop in order to maintain business stability. Environmental factor- Environmental factor is one of the important factors in the marketing industry. Impact of weather condition will vary the demand for the customers of Bronze Snake shop business. Good weather will create more demand for global marketing while bad weather will led to decline in the demand factor. If there are weather imbalances, then there will be problem in economic activity of this industry as no demand will lead to low sales and production will decline. Due to natural calamities also, there can be low growth in the sales of this business. Product lifecycle analysis Product life cycle According to the theory of product life cycle, there are four stages of a product or the organization as a whole (Stark, 2015). These four stages are introduction, growth, maturity and decline. The first stage is the introduction stage. In this stage, products are being introduced in the market. In the case of the Bronze Snake shop, new retail goods such as man or woman wear in new designs. However, in this stage, the organizations should initiate extensive promotional and marketing activities to increase the customer awareness in the market (Zhurkina, Ukhanova Nikishin, 2015). This is due to the reason that, the more will be the customer awareness around the newly introduced product, the more will be the interest of the customers to have the access. Thus, the sales will be increased. One advantage that can be leveraged by this organization is the price skimming (Spann, Fischer Tellis, 2014). It will help them in charging high introductory prices at the initial stage. The more will be the initial buzz around the product, the more effective will be the price skimming strategies. The next step will be the growth stage. In this stage, the market share of the particular product is increasing with the increase in the market share and demand. In the case of bronze snake shop, the market for their newly introduced product is increasing in this stage. Thus, the key responsibility for them in this stage is to increase the market area of the product by penetrating in new markets (Baker, 2014). It will help to increase the market share of the product. In addition, the other aspects such as the retail counters should be increased to meet the growing demand of the customers. The more effective and timely will be the delivery, the more will be the retention of the customers (Khan, 2012). The promotional activities should be maintained as in the introduction stage and may be enhanced to reach out to the larger audience. Pricing strategy should be maintained according to the trend of demand in the market. If the demand is growing even in the case of the price skimming, the n it should be maintained, otherwise, the price could be slightly reduced to target the larger number of customers. The next step is the maturity stage. In this stage, the demand and the market share of the product is all time high and the market is nearly saturated with no more chance of increase in the market share. However, in the case of the bronze snake shop, there are certain they should initiate strategies in order to extend the life cycle of the product (Zhang et al., 2015). The women and mens wear should be slightly tweaked in order to change the appeal to the customers. Moreover, competitors analysis should be done in this stage to determine the competitive advantages of the substitute products in the market. It will help to identify the features of the similar items, which can be modified in their products by bronze snake shop. Pricing strategy should be implemented according to the demand in the market. The price skimming policy should be junked and it should be lowered to attract more number of customers. Various discounts and rebates should be offered to the customers in order to mot ivate them in buying their products. In this stage, the promotional activities should not be about increasing the customer awareness but featuring the distinctive features, which will enable the customers to compare with the substitute products (McAuley, Pandey Leskovec, 2015). Another strategy that may be initiated by them is to enter in a new market. This is due to the reason that, the existing market is already saturated and there no chance of extending market share. Thus, entering in the new market will help them to start a new life cycle for their existing products (Cruesen Lejour, 2013). Eventually it will extend the life cycle of the product to a large extent. The last stage is the decline stage, which state that the life cycle of the product is coming to an end. Thus, in this case, there is less possibilities of extending the life cycle to a large extent. However, initiation of a few strategies will help to have some small extension. One of the key strategies that can be implemented is modifying the existing product. In the case of the Bronze snake shop, they can modify their product portfolio according to the current trend in the market. It will have some distinctive aspects for the product in the market. The price should be kept as low as possible to attract more customers in the last stage. Promotional activities should also be kept low due to the fact that it will not garner any more profit for the organization. The last step should be the discontinuation of the product to make way for a new product. BCG matrix BCG matrix states the status of the products in terms of the case usage and cash generation. Cash generation refers to the market share the particular products holds and cash usage refers to the growth rate of the product in the market with having more investment in various activities such as promotional activities (Mathews et al., 2016). In this matrix, the first aspect is the star, which refers to the product, which is having high market share as well as high growth rate in the market. For Bronze snake shop, the women cloth line falls in this category. This is due to the reason that, they invest the maximum amount in promoting this product line and new products under this product line are being introduced more often. Moreover, the key revenue-generating product is the women wear for them. The next aspect is the question mark. It represents the low market share with having high market growth rate. These products are in the growth stage. In the case of Bronze snake shop, women apparels and accessories are in the growth stage with having lower market share. The promotional activities are being done most for this product line. The next aspect in this matrix is cash cows. This represents products having lower growth rate but higher market share. Products in the matured stage stay here. In the case of bronze snake shop, men cloth line falls in this category. This is due to the fact that, they have introduced mens wear first in their business and with the time being, it became the market leader. However, the market for this category became saturated for them and thus, the growth rate is slowing down. The last aspect is the dogs that refer to the low market share and low growth rate. These products are in the decline stage with lowering market share and market growth rate (Gandhi, Lu Shi, 2013). In the case of Bronze snake shop, the niche brand launched by them to cater to the high-end male customers is on the declining stage. The target market for it was small and the product was not well accepted by the customers. Ansoff matrix Ansoff matrix states two major aspects of market and the products. Each one has been classified in new and existing ones. It helps the organizations in determining their strategy according to the status of their market and offerings. According to this matrix, there are four way to expand the market. The first aspect is the market penetration. It refers to the penetration of the existing market with the existing product. In the case of the Bronze snake shop, they can introduce variants in different price level to further penetrate in the existing market. The next step is the product development (Gmelin Seuring, 2014). Bronze snake shop can introduce a new product line to fill the identified gap in the existing market. It will help to expand the existing market with new products. The next step is the market development. Bronze snake shop can foray in a new market with their existing products. It will let them to not invest in developing new products. Moreover, the life cycle can be extended with the help of market development. The last step is the diversification. Under this step, Bronze snake shop can diversify their business line to venture in different product category. They can venture in footwear along with cloth line. This will help them to target new market with new products. Customer analysis Customer analysis of Bronze Snake shop depends on the marketing business. Marketing business is dependant totally on customers need and preferences. It includes various attributes of customers like customers nature, sentiments, and requirement (Hult Ketchen, 2017). They have the equal influential role just like the supplier in the profit of the organization or business industry. It is the critical aspect to the marketing strategy. Customer analysis is one of the most important aspects of Bronze Snake shop (Hsu et al., 2016). Therefore, if the business owner fails to analyze their customers, they will not be able to run their business with smooth and stability. To analyze customers Bronze Snake shop requires three features to consider and they are firstly, to identify the target customers, then to understand their needs or requirements, and lastly, to show how the new arrivals in cloths and accessories matches the customer needs. There must be individual face-to-face proper negotiations between the seller and the buyer (Kim, Shin, Min, 2016). The seller should collect adequate information regarding buyers preferences in order to sell the exact product with all the requirements. Regardless of the business type, customer analysis depends on demographic details, customer interest, location, communication, demographic details includes name, age , gender and job designation (Serrat, 2017). Customer interest involves customer satisfaction level after the purchase of the product and it involves the good communication with the customers. For customer analysis, one can collect information from the existing customers about the business and their services (McDonald Wilson 2016). It also influences the customers largely in the market. Diversity and innovation leads to more number of customers in these types of business. Competitor analysis Local direct and indirect- Competition depends on business success as well as on the type of consumers whether it is local, direct or indirect. Success of Bronze Snake shop greatly depends on the identification of potential customers. It includes proper conduct of customer analysis also the profits statement of the business. A well-established competitor allows the Bronze Snake shop to collaborate with those business partners that can create direct competition in order to attain maximum profit (Nykiel, 2016). The purpose of analyzing the competitor is to study the business, create a report of future market trends, effect of demand and supply, marketing strategy, to raise the market share, to study various market trends and variables and to create plans for expansion of business (Peppard Ward, 2016). Competitor matrix- Competitor gives the strength and weakness analysis of the Bronze Snake shop on addition to this; it includes various threats and opportunities of the business. A competitor focuses on the business profitability, size of the business, reputation and goodwill, position in the market, strength and weakness factor. The competitor analysis also depends on the statistical, qualitative and quantitative report of the Bronze Snake shop (Peppers Rogers, 2016). If the Bronze Snake shop gets good remarks for their products then they should continue for long-term sale for future generations as it leads to long term competition. Competitive factor also depends on brand quality and innovation of the product (Percy Elliott, 2016). A good success with strong reputation creates tough competition in the market. The marketing mix of the Bronze Snake shop with the other competitors was followed in the table below: Factors Bronze Snake shop Clothing retailing in Australia Cotton on clothing Pty. ltd Fast future brands Pty ltd Industry Product features Retail industry Branded, standard quality in clothes Retail industry Consumer goods and clothing Retail industry Footwear, clothing and consumer accessories Retail industry Fashion retail shop Benefits Unique, innovative Global demand Customer satisfaction, more profit Stylish, trendy and high demand Product diversity, variety of choices Growth Revenue (Annual sales) 468.17 billion $8.85 million 3.9 billion $19 billion $80.818 118 billion A $2billion A $1.5 billion Threat Opportunities Poor quality will discourage customers Modern technology will lead to more business Economic uncertainty Franchise and chain stores Substitute effect Greater customer satisfaction leads to expansion of business and high profit Lack of information create poor sales High standard fashion and advertisements will attract more customers Market share level 7.4 % 2.4% 5% 4 % Table: Marketing matrix of Bronze Snake shop SWOT analysis Referring to the strength of Bronze Snake shop, then there are few factors that can lead to success and stability of the industry. To be different from other industry, Bronze Snake shop should possess some unique attributes like innovation and this is what marketing business is about (Pride Ferrell, 2016). Innovation comes from more and more of research and development in respect of that particular industry. When the Bronze Snake shop performs well it creates more competition due to high price and success, further creates demanding industry (Slack, 2015). Expand of industry occurs because of increasing in demand, thereby increasing in demand leads to increase in production and output growth for Bronze Snake shop. On the other side, strength comes from correcting the weaknesses. Every industry has positive and negative attributes. As it is marketing business, hold top position therefore, Bronze Snake shop creates huge competition in the market (Spyropoulou et al., 2017). Low advertising, poor quality products, lack of information and high prices for the commodities can act as weakness to the business. Therefore, Bronze Snake shop when consists of low sales and productivity with adequate knowledge creates threats in terms of decline in consumer, low level output and more rivals (Strauss, 2016). Opportunities for Bronze Snake shop can be in the form of advancement in the means of resources, investment in the technology and creative ways to expand business (Whittington et al., 2017). More encouragement in the marketing can create more job opportunities leading to more competition and profit. Marketing objectives One of the key marketing objectives for Bronze snake shop will be to initiate strategies to extend the life cycle of the products in the matured and declining stage. Another objective will be to search for new markets to enter with their existing products. It will further extend their products life cycle along with enhancing the market share. To diversify in related product line in order to reduce the dependence from the single product line and catering to more number of customers. Brand positioning strategy The brand positioning for Bronze snake shop should be done brand specific due to the reason that it will help to cater to diversified customer segments. Branding of the entire umbrella organization will enable to reach to a particular market segment (Xie, 2012). On the other hand, brand specific branding will help to position a certain brand according to criterion of the target segments. Thus, the target audience will be more in this case. Brand positioning map The branding strategy of Bronze snake shop will be done according to the brand-positioning map. In accordance to the brand-positioning map, the main product lines of them including, women, men cloth line and footwear will be classified according to the quality and price (Hassan Craft, 2012). However, the main concentration will be towards the higher end brand of having high price and better quality. The brand equity garnered from the higher end products will help to push the sales of the lower end products. The brand will be classified mainly in two groups of higher price and higher quality and lower price and lower quality. It will help them to cater to both the lower and higher end customer segments. Recommended marketing strategies One of the key recommended strategies will be choosing the right marketing mix for the target market. In the case of the niche market of higher end footwear, the product should be having higher quality, which will be accepted to the niche market. Moreover, the exclusive appeal should be maintained for the products (Toften Hammervoll, 2013). The price should be on the higher side, which will further increase its exclusivity. The place selected will be the posh areas, which will be acceptable and provide convenience to the target customers. Promotion should be done in the medium which is having presence in the niche market. Availability of the products on the online marketplace should be made available. It will help to reach out to more number of customers effectively. In this case, the place selection will only be the online platform (Wang et al., 2013). The product portfolio will range from higher end to lower end. Pricing will also be done accordingly ranging from to higher to lower price. Promotional activities will be done extensively in every medium, preferably in the social media. Another potential segments are the flying customers which can only be attracted by discounts and offers. Products will be mostly from the mass product line with having heavy discounts. Price will be as low as possible to attract more of them. Place will be the offline stores having most visibility among the customers. It will help to aware the customers more effectively. Promotion will be done in the mass media to attract and reach out to more of the targeted customers. Another strategy to attract the mass-market segment is to having more variants and designs across different price segments. More products depth and width will help to cater to more diversified customer requirement. The price will be also be in accordance to the requirement and diversified (Kumar, Gaur Pattnaik, 2012). Place will be both offline and online to reach out to most number of customers possible. Promotion will be extensively done and will be done using all the marketing medium. Tools to initiate effectiveness of the marketing strategies Various measures will be initiated to measure the effectiveness of the recommended marketing strategies. One of the key tools will be the customer feedback mechanism. It will help to determine and compare the market trend before and after the implementation of the strategies. Thus, the effectiveness and the area of improvement can be identified. Another recommended tool will be the determination of the sale performance. It will help to determine the performance of the organization before and after the strategy implementation. Determining the average life cycle of the products will help to identify the differences in the entire life of the product before and after the strategy implementation. Conclusion The report gives an overview of the marketing strategy of Bronze Snake shop with its functions and various stages involved in marketing strategy. The paper gives the scope, aim and mission of the company. Along with this, it gives the internal environment analysis using product services and brand identification, in addition to internal analysis of strength and weakness of the company is given. Marketing strategy when achieved with all the plans and procedure leads to more productive output and goodwill of the business. The recommended marketing strategies are beig discussed here in this report, which will help to enhance their performance in the market. In addition, the measuring tools are also being discussed to determine the effectiveness of the strategies. There was a brief note on the Bronze Snake shop. Bronze Snake shop is a retail industry that uses creative marketing strategy for its growth and profit. It aims for creating unique and innovative marketable products with reasona ble rates in order to create more supply and demand. This creates marketing competition for Bronze Snake shop among its rival industries. Using pestle and SWOT analysis, it gives the external view on the Bronze Snake shop and its marketing strategy. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. 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GENOCIDIO Essays - DraftQuarzo, DraftJAYKO, Helen Fein

CONSIDERACIONES ACERCA DEL GENOCIDIO COMO PARTE DEL CONFLICTO EN LA SOCIEDAD MODERNA A lo largo de la historia, las sociedades han experimentado varias formas de conflicto en las cuales la violencia ha sido un instrumento constantemente utilizado para imponerse al ?otro?. En este convulsionado proceso, surge el genocidio como una forma extrema de agresi?n, orientada a la aniquilaci?n de un grupo social en raz?n de resolver las diferencias. Justificado por argumentos de diferente tipo, el genocidio se convierte en un crimen que evidencia la falta de tolerancia y plantea una contradicci?n entre los valores y derechos tan promovidos por los estados democr?ticos modernos y sus pr?cticas pol?ticas. El t?rmino genocidio de la ra?z griega Genos (raza/clan) y del lat?n Cidio (matar), fue acu?ado por el acad?mico polaco Rafael Lemkin en 1944 para describir la destrucci?n de grupos enteros nacionales, religiosos o raciales- por asesinato directo e indirecto, lo cual condujo a su desaparici?n tanto biol?gica como cultural durante la segunda guerra mundial; especialmente, por la pol?tica alemana de asimilaci?n de otras poblaciones a sus patrones culturales pol?ticos y econ?micos y la persecuci?n a los jud?os. No obstante lo reciente de la definici?n del termino genocidio, los antecedentes de este crimen hallan en tiempos ancestrales. Existen infinidad de ejemplos de grupos o naciones que conquistan, colonizan o exterminan a otros. Confirmando como una pr?ctica com?n matar a los miembros del grupo vencido. Helen Fein nos da cuenta de los casos del conquistador asi?tico Atila en Europa, las masacres perpetradas en el medio oriente por las fuerzas del mongol Genghis Kan como casos de gen ocidio. M?s adelante, en el siglo XVI durante el periodo colonial podemos calificar de Genocidio, la legitimaci?n que hicieron los europeos de la violencia en Am?rica porque su incursi?n en estas tierras estuvo sustentada en la cultura del terror, en una pol?tica de avasallamiento por medio del crimen con el fin de evangelizar y civilizar a los ?b?rbaros? ind?genas. Al igual que el genocidio cometido por los colonos ingleses o los pioneros americanos contra los nativos norteamericanos. En este punto es interesante analizar como en la conducta genocida de los espa?oles entr? en juego el elemento de negaci?n del ?otro? representado en los ind?genas pues los europeos al enfrentarse con los ind?genas se ven as? mismos superiores. Joseph Fontana plantea: ?El nuevo t?rmino de referencia sobre el que se ha elaborado esta imagen es el de la naturaleza inferior de los no europeos; pero en el espejo al que se han mirado para definirse tiene una doble cara. En una de ellas se ?ven? las diferencias de raza (?) en la otra fundamentada en una visi?n euroc?ntrica de la historia, se ve el de ?primitivo?. Del primero han surgido el genocidio y la trata de esclavos; del segundo el imperialismo?. De esta forma, con la mirada que identificaba a los europeos entre s? y que los distingu?a de los dem?s, surgi? una imagen en la cual el ?otro? se define a partir de sus defectos y limitaciones, neg?ndoles la identidad y el reconocimiento de su diversidad cultural lo que conduce despu?s a una asimilaci?n forzada que tiene como etapa concluyente el genocidio. Posteriormente, en el tr?nsito a la modernidad, siglo XVIII-XIX se va configurando un nuevo orden que sustituye al antiguo r?gimen. Este se apoya en los ideales de la revoluci?n que sirven de referente para la transformaci?n social de occidente, la formaci?n de estados nacionales, las primeras instituciones democr?ticas, la consolidaci?n del capitalismo, la revoluci?n industrial y el sistema imperialista, en un periodo marcado por las grandes guerras y revoluciones en el cual las potencias buscan expandirse m?s all? de sus fronteras en busca de nuevos mercados representados por los territorios y colonias de ultramar que generan ingresos econ?micos. Todo esto viene acompa?ado del uso del concepto de superioridad racial como argumento para validar el genocidio contra los pueblos atacados, se da una lucha encarnizada entre las naciones que buscaban extender su civilizaci?n y su poder, nutriendo constantemente el mito racial y de la despersonalizaci?n y ejerciendo la violencia. Joseph Fontana dice: ?El racismo ha seguido instalado en nuestra sociedad (?) pero pasamos por alto su realidad cotidiana de discriminaci?n y prejuicio(?) no se basa en ideas razonadas sino en tenores inconfesables. No es

Christmas Tree or Floral Preservative Recipe

Christmas Tree or Floral Preservative Recipe Christmas tree preservatives (aka Christmas tree food) and cut flower preservatives contain the same ingredients: a food source for the plant, an acidifier (making hard water more acidic which helps the plant take in water and food), and a disinfectant to prevent mold, fungi, and algae from growing. This is an easy process that takes mere minutes. Christmas Tree Preservative Ingredients 1 gallon water2 cups light corn syrup4 teaspoons chlorine bleach4 teaspoons lemon juice or vinegar (optional) How To Make Christmas Tree Food Mix the ingredients together and keep the solution in the base for the Christmas tree or vase for cut flowers. Both trees and flowers will last longer in cooler areas away from direct sunlight.Make sure the tree or flower always has water. Regularly refill the vase or the base where the tree sits. In addition, you may wish to spritz the tree or flowers periodically with water from a spray bottle.You can store the solution for four to five  days at room temperature in a closed container, or two weeks refrigerated. Tips Do not drink! If you plan on making enough tree or cut flower preservative to store, label your container and keep it out of reach of children and pets.Bleach and vinegar produce toxic vapors when mixed. If you add vinegar or lemon juice, add it to the water rather than mix it directly with the bleach. Its okay to use bleach without the lemon juice or vinegar if this worries you.If you dont have corn syrup, you can substitute 4 teaspoons of sugar, dissolved in the water. Some people add a penny to a sugar solution so that the copper can act as a fungicide and acidifier.Another common option is to substitute a can of acidic soft drink, like Sprite or 7-Up, instead of the corn syrup and lemon juice. Just add a can of (non-diet) soft drink to a gallon of water, with a splash of bleach.For flowers, youll probably want to cut the recipe to 1 quart water, 1/2 c. corn syrup, 1 tsp. bleach, 1 tsp. lemon juice.

MEDIATION between Saudi Arabia and The U.S Thesis

MEDIATION between Saudi Arabia and The U.S - Thesis Example With a shift in public policies, increasing numbers of corporates and legal firms are using alternative dispute resolution or ADR processes for conflict resolution. This paper explores mediation, which is a type of  alternative dispute resolution  process, where a third member or party, known as the mediator, helps the disputing parties to  reach a settlement. It will also study the mediation processes followed in the US and Saudi Arabia, while also taking into consideration the mediation methods not adopted by these two countries. Alternative dispute resolution or ADR (also referred to external dispute resolution  in countries, as Australia)1 is a process other than litigation or adjudication in court, in which there is the presence of a neutral third party who helps to resolve conflicts or disputes.2 The process includes  conflict resolution  procedures and mechanisms, which allows the conflicting parties to reach an agreement that would not result in litigation. ADR is actually an umbrella term for different ways in which the conflicting parties can work out a resolution, with or even without the presence and assistance of a third party. Despite a general perspective that ADR processes are capable of elevating the outcome quality and the degree of justice achieved in a conflict situation, ADR has faced a great deal of resistance in the past. As experts claimed, â€Å"for decades different forms of dispute resolution (ADR) have been proposed, developed, critiqued, modified, renamed, redefined and slow ly brought within the usually suspicious, and sometimes hostile, edifice of state-based normative ordering. Some see this as†¦democratic storming of the Kafkaesque citadel of the law†¦[While] others see it as a dangerous dilution or even undermining of justice.†3 Despite the initial resistance, ADR has currently gained global popularity and acceptance amongst the common people and those in the  law

Design consideration - Bryant Park ( Design for the crowd) Research Paper

Design consideration - Bryant Park ( Design for the crowd) - Research Paper Example Today it is one of the largest occupied urban parks in the world. The development of Bryant Park is traced back from 1970s. In the early 70s, the park had turned out to be a haven for drug dealers who transacted their business confidently. The prostitutes, idlers and the homeless also had taken their share in the park. The park was by then considered a ‘no-go zone area’ by normal citizens. Sparked iron fence surrounded the park while the dense shrubbery blocked the view from outside, making the inside hazardous. Whyte suggested some ideas that have led to the development of the park to make it friendlier. The fence was demolished and the shrubbery cleared. This was then followed by the establishment of impressive and welcoming entrances. The insides of the park underwent some serious renovation that saw numerous sitting places, tables and cafes installed (Halle, 2003). This was done by the parks support group called the Parks council. The council brought new life to the park, and their effort continued in the succeeding years. Groups like the Bryant parks restoration Council came in to help improve on the condition of the park. The Bryant ark restoration council later opened up the park to the street and encouraged different activities to take part in the park Landscape architectural advisor Laurie Olin also played a major role in helping rehabilitate the park. This person brought in the idea of adding more seats in the park, increasing the access points, lawns and flower beds, expanding the library`s central book stack underneath the Great awn and more so - the restoration of the Bryant statue and the fountains. Wrangles arose amongst the people about the ownership of the park and if Bryant Park could accommodate all the activities and in addition serve as a place of leisure. The park design was maintained, but the park underwent some petitioning that suited it as a whole. Different activities were located at different places (Carr, 1993). The ren ovation of the park made it enjoy bumper harvest in terms of economic success. Bryant Park today is one of the signature places in New York City. With limited cases of crime, the park is for the workers on sunny weekdays, visitors overflow during the weekend and revel also come to spend their time in the park during the holidays. The park records a large number of people that spend their time in the park daily. The social amenities found in the park have become popular to people thus promoting the businesses that are carried on in the park. District co-operates help run the park, and this means that it has become attractive to white collar job oriented people. The park has launched a free wireless network, and this has made it one of the best parks in the world at the moment. The lawn in the park provides excellent scenery to people enjoying themselves there. The lawn offers tall grass in the Manhattan south of the central park. It serves as launch room for midtown office staffs, as a resting place for the tired pedestrians, and as sitting place for some of the parks events like film festivals and fashion shows. This helps generate a lot of funds that help in the daily running of the park. Various events are carried out on the Great Lawn found in this park. There are many film festivals that are shown on different occasions like in the Monday evenings. Various artists conduct their performances with the aim of generating funds for the park. This has indeed become one of the best sources of revenue

Diabetes and Obesity (Biology) Assignment Example | Topics and Well Written Essays - 1000 words

Diabetes and Obesity (Biology) - Assignment Example It occurs as a result of absolute insulin deficiency insulin, due to rampant destruction of cells producing insulin, the beta cells of pancreas. There is a strong genetic predisposition to this type of diabetes. On the other hand type-2 diabetes mainly occurs in late adulthood and the main predisposing factors are lifestyle factors and obesity. Lifestyle factors in this regard include sedentary lifestyle and unhealthy eatimg habits like irregular meals, binge eating and fast foods. Even in this type of diabetes genetic factors play a role. The main cause for diabetes type-2 are a combination of decreased secretion of insulin from the beta cells and also increased resistance of the receptors of the insulin in the peripheral tissue (Votey, 2005), which means that whatever insulin is secreted is not effective. The most common form of diabetes is type-2 diabetes and it has significant relevance to obesity. Thus, diet and exercise play a major role in prevention and also treatment of the disease. In this article, the role of obesity in the development of diabetes will be discussed. The main defect in diabetes type-2 is the inability of the tissues to respond to insulin. There is also decreased production of insulin by pancreas. Both these amount to increased glucose levels in the blood, known as hyperglycemia. An important causative factor is obesity. This is more so when obesity is more around the waist, known as central obesity (Votey, 2005). Obesity leads to decreased resistance of tissues to insulin. The fatty acid and triglyceride levels are high and these further interfere with insulin signaling. Another important aspect in obesity which influences the development of diabetes is dysregulation of the secretion of adipokine which is a hormone that causes peripheral resistance to insulin and contributes to the development of diabetes. Thus, obesity has a major role to play in the development of the most common form of diabetes, type-2 diabetes. Figure.1: Causes o f diabetes type-2 (Source: www.diabeticretinopathy.org.uk) Diabetes is a silent killer and can lead to both acute and chronic problems that are potentially fatal or debilitating. Acute problems include, unconsciousness and coma either due to high or low blood glucose levels, confusion, anxiety and tremors. Chronic problems include development of retinal problems, grouped under retinopathy, kidney problems, known as nephropathy and problems related to nerves, known as neuropathy. Other than these long term problems, diabetes also leads to cardiac problems (Votey, 2008). Infact, any organ in the body can be damaged by diabetes. That is why it is very important to prevent diabetes and also keep it in control when contracted by this disease. The main aim of treatment of the disease are prevention of complications (DOH, 2008). This can be done by receiving appropriate medical care a physician-coordinated team which includes physicians, nurse practitioners, physician’s assistants, nurses, dietitians, pharmacists, and mental health professionals with expertise and a special interest in diabetes. The most important aspect of prevention and also management of diabetes is lifestyle modification. This includes active physical life through exercise and physical activity, cutting down on excessive eating, following health eating habits like balanced diet rich in fruits and vegetables and regular meals, cutting down on excessive alcohol indulgence and avoiding stress (DOH, 2008). Regular exercise is essential

Importance Of Vision And Mission Business Essay

Importance Of Vision And Mission Business Essay Organizational culture is an essential aspect to a company that can influence the strategy of the organization. Organizational culture can define as one organization share their own traditions, values, policies and attitudes during their daily operation (Luthoms 2002 ) Organizational culture is a basement of company strategy. Company can achieve their business goal very easily if they put organizational culture into their business vision and mission; make sure the culture can match with company strategy, in this way company culture can push their business keep going.. Each of organization has their unique culture which the company can benefit from it. The culture can give a large effect to employees, even the companys customers. As long as staffs know about the culture of company, they know the core business of the organizational hence the strategies they make will surround the organizational culture and that will not deviate their organizational goal. On the other hand, a clear and strong organizational culture cans attract customers attention that will let them know the business goal of company and they feel the organization is formal and official(Robbins.PJudge.A 2010).Strategy can be defined as Match Companys internal resource with opportunity to create an external factor (David.R. 2007) Sometimes companies have to choose one of strategy form many of them. Before they do that, do strategy analysis is necessary, strategy can be changed, but organizational culture can not be replaced. Let see some detail regarding how organizational culture influence company strategy with relevant example. Importance of vision and mission Most of successful companies are match their organizational culture with business visions. They try to create a positive relationship between organizational culture and organizational performance to ensure employees can work effectively and customers can fully understand what the organization is about. Business vision and mission should answer two basic questions:what do we want to become? and what do we want to do in long-term?(Huczynski.A Bunchan.A 2007) that is looks like a guideline to encourage employees moving forward ,a good vision can affect bother side, internal and external there is also a goal in their mind which can encourage staffs work in a positive way. Business vision and mission can make organization become stable. Organization should make their business vision and mission with organizational culture clear enough, not only for motivate employees, but for their business partners and customers as well. There are two examples show how vision and mission support company to do business. 1. Durex Company A good example is Durex Company. When we mention the brand Durex the first item comes out is condom and most of people will feel embarrassed. Employees can not advertise their products easily if they feel like that and their business can not become successful. However, the organizational culture they create can balance this negative effect. The culture is Successful; Social responsible and Lively (SSL) which means Durex Company will do a successful business, to fulfill social responsibility and make the life become great. The wonderful part is Social responsible. On the employees side, the organizational culture try to tell them the company you work for is not a simple manufactory to produce condoms, the brand Durex can represent a social healthcare organization. They put the social responsible into their business mission and vision; besides produce their products another companys mission which is more significant, to publicize health sexual behavior to their customer, especially you ng generation and teach them how to prevent the disease by use condoms .Employees who work for Durex is not just a seller or producer, they are people who provide knowledge of health as well. Such as, what is healthy sexual behavior and how important to prevent HIV in our life In this way employees will feel proud and confident during the daily operation. Because Durex Company has a positive organization culture and they can match it very well with their business vision and mission most of countries government are support them when Durex extend their market and do marketing research that why the brand can become famous and has a good reputation all over the world. Durex is a healthcare company and fulfills society responsible, not just a producer and they are one of successful international company in the world, their product has been proved by World Health Organization (WHO) that all benefit form they have a clear vision and mission and transfer an obscure topic become acceptable. 2. Dell Company It is not enough only ask employees understand the business mission and vision; actually organizational culture can support the company from side, employees side and customer side. Make sure employees understand is the first step, as long as employees know about the organizational culture, they can explain to their customers very easily and the decision they make will around the core business of company that is good for company to advertise themselves. (Clegg Kornberger 2006).For instance employees who work in Dell Company can demonstrate their organizational culture to public very well. As we know Dell Company is one of famous computer organization that has been included in the 500 largest companies in the world. The brand, DELL is quite welcome because of they have a good business mission and vision which is Listen, Learn and Deliver, means listen feedback from their customer, keep learning new technique to improve quality of products and deliver their service to customer. Actually , Dells organizational culture is more likely a customer service strategy to build a long-term relationship with customers. And win customer loyally Base on the Dell Companys culture, after customer purchase computers from internet or book by telephone, they will deliver the goods to their home, and we know none of company like did that for their customer, expect Dell. When employees deliver products to customers home, they can performance their organizational culture to them, such as help customer to check is that what the customer need in the box? After that, help customer to check the computer is working or not. If everything is correct, ask customer to sign on the feedback form. Finally, employees will announce to customer if they need technique support they can call customer service number in Dell Company and they will come to you within 3 working days. Because of employees are fully understand the organizational culture and they can show it to customer by good service quality that why the brand Dell can get customer loyalty. Dell Company use employees as media to transfer their organizational culture to public and customers are truly believe they can do a good job. We can see a concrete example which is customer will pay the full price first on internet when they buy Dell computer, after that customer will wait about 5 working days for deliver product to their home. Customers are willing to pay first, and wait company come back to them; this kind of customer behavior which can explain their customer service strategy is successful, because of Dell follows their business mission and vision. Until now, there is no customer complain regarding deliver product delay. Personality, Durex Company and Dell Company are very good example to match organizational culture with business vision and mission and bring a positive effect to internal and external. Strong and weak organizational culture Create a strong organizational equal to build a stable basement for company. Employees have the same option about core business of organization and a strong organizational culture will affect members behavior. (Hellriegel 2009 )It is looks like behavior control, make sure staffs performance on the same level..Strong organizational can reduce employee turnover rate as well that can create a kind of internal organizational climate which can attract employees work for company(Schein.H 2010) that can support company carry out recruitment strategy. The  recruitment strategy  is a complete mix of the recruitment processes, targets and approach to hire the best talents employees for the job market and control turnover rate.  Organization can save cost and time if they have a low turnover rate. Employees leave organization for many different reasons that why company have to use culture to unite them as a team. However Strong organizational culture is not means management level use inte rnal culture to force their members that is not the purpose. The correct way is that make sure employees understand the organizational culture, each of them can transfer the culture to their own understanding. Company need to use organizational culture to persuade members, not force (Hellriegel 2009 ) After staffs understand it, they will follow by themselves. As long as employees can find their expectation in the company they will stay here for a long time. On the other hand, week organizational culture means the internal culture is not clear or lack of explanations and staff control, employees will lose business goal and guideline, in this way, perhaps members will leave the organization that should be improved if company wants to reduce turnover rate. After employee leave, they have to spend more money to organize an interview to hire new employees to replace employees who just leave. Otherwise, company need to provide formal training selection for new staffs and the most signifi cant point is new employees need some time to know about the new working environment and they can not cooperate with their colleague that will make the daily operation become ineffective. The following paragraph will demonstrate a relevant example to support how important to build a strong organizational culture to control turnover rate. Resort world sentosa Singapore Resort world sentosa(RWS) Singapore is a good example to explain how strong organizational culture to help company become successful. RWS is a large resort which provides service and entertainment and there is more than 2000 staffs work for them. It is hard to do a successful business if RWS does not have a strong organizational culture. Let image, they have such a large group of employees, if organizational culture is not strong enough that will lead to employees are not loyal to the organization, turnover will increase and employees performance will float up and down. First of all, let see what the culture of RWS is. They call is as RWS fun which means Responsible, Warm, Supersize and Fun. The organizational culture try to encourage employees become a responsible person in the daily life, when staffs deliver service to guests, try to let customer feel warm and welcome, and remember to supersize their guests, let them feel something different or special. Lastly, create fun to your c olleagues and customers; let everyone enjoy themselves in Resort world sentosa, no matter your staffs or guests. Actually, the culture, RWS fun gives employees what they expect, everyday staff come to Resort World not only for work, create fun as well. The organization culture make Resort World become a large family and all of members have been united by a same belief. The company prints the organizational culture behind the staff card that can make sure each of members can remember it. RWS fun creates a positive working attitude to each of employees that will persuade staffs stay here. The organizational culture plays a good role in recruitment strategy, as a large company, they can not only focus on hire staffs from outside, get current employees loyalty is equally important. Let us image, Resort World has 2000 employees, the organization will lack of cooperation if employees are keeping resign and the whole organization will become unstable and their business can not moving forwa rd. Organizational culture and strategy in action Organizational culture affects strategy development in many ways, company have to base on their companys culture to plan a long-term or short-term strategy. On the other hand, a good organizational culture has to support companys future plan as well. Company need to connect internal culture with strategy Organizational culture and strategy they have a supportive relationship. Organizational culture is the key of company make a strategy Company carry out a strategy have to show to public their particular internal culture, which means use their own method to achieve their organizational goal. The strategy is a kind of reaction of organizational culture. Before a strategy takes action that should be realities, make sure that can be accepted by customers or business partners and manage the cost, increase revenue as well. On the other hand, management level need to forecast barriers between company and their goal, provide some idea to prevent it. The following paragraph will shows how the organizational culture of KFC to influence their strategy in action Kentucky Fried Chicken (KFC) Let use KFC as a example to explain how organizational culture influence strategy in action.KFC is one of successful fast-food restaurant and famous all over the world. Normally, KFC only provide fries chicken with chips to customers, however what they did in China really help them to occupy market in this country. Nowadays, KFC try to do some innovation about their food. They offer congee, rice and some Chinese traditional food to match with the local culture and you can not find this kind of food in KFC where local in the other countries. KFC is first restaurant to do this kind of innovation they take the opportunity to attract customer to come. Otherwise, KFC also deliver mock chicken and vegetarian burger in India and Canada, there are some people are vegetarian, because of religion, this kind of food innovation can be accepted very easily. After the innovation, KFC become more competitive. As we know, a strong competitor of KFC is McDonalds which deliver fast-food as well, both of them are international brand, however, the action about food innovation is base on the KFCs organizational culture which is Positive encouraging Restaurant manager first and Work to excellent. In fact, it is not difficult to find out the food innovation is kind of positive encourage which make KFC become more competitive than McDonald in the market. Because of the one of organizational culture in KFC is encourage employees do a positive change, hence the strategy they did in China and India is quite creative. Employees transfers their organizational culture becomes a real strategy action and that is very successful, the new innovation is not cost too much, but bring in good revenue for KFC and their market become stable. On the other hand, because the innovation is successful that encourage KFC keep doing the food innovation, every quarter customer can find out new thing on their menu, most of them are very good food combination, customers are like them so much. The example can d emonstrate that organizational culture how organizational culture bring a positive effect to strategy in action Conclusion Every organization should build an organizational culture before business start, base on the culture to show their own feature and when the top management level wan to plan their future strategy for the company, the strategy they make have to match with organizational culture and direct go to the companys mission and vision.. Create a positive relationship between organizational culture and organizational performance to ensure employees can work effectively. Weak organizational culture is lack of control, sometimes that will confuse staffs as well, hence as a successful organization, internal culture should be clear and strong enough to unit all the employees in the organization, make sure members can explain the culture by their own understanding.( Alvesson.M 2002)On the other hand organizational culture need to be demonstrate to customer, let them know what the company is and what kind of business they running. On the other hand, strong organizational culture can decrease turnover rate and win employees loyalty which help company carry out recruitment strategy, low turnover rate can make the daily operation become effective that can prevent employees performance float up and down. Decision or strategy they make should follow the companys culture as well. Indentify the merit and demerit form internal and external; recognize the business stage of company, is that time to grow or defend. Organizational culture need to give a positive influence to strategy in action. The strategies they choose have to support company increase revenue and control cost. Internal culture and strategy have to match each other ,and when company carry out the strategy make sure the that can be accepted by local government politics.( Michael A. Hitt   R. Duane Ireland 2008)The organizational culture is the basement of organization, all the strategy has to around the culture. In this way, the organizational goal can be achieved in a successful way.