Contract law as practiced in Europe Case Study Example | Topics and Well Written Essays - 1500 words

Agreement law as rehearsed in Europe - Case Study Example The point of this letter is to inspect whether your better half gets an opportunity of getting a good settlement in court on the off chance that she chooses to make legitimate move against you all things considered. The issue here is whether Penny's case will succeed whenever brought to court. As it were, will the case discover you, Max Power, subject of paying Penny the cash that you owe her for help for as long as a half year This is given the way that you two are still legitimately wedded under the Irish Family Law Act 1995 and you having vowed to help your significant other who can't work on account of the work place mishap that she had five years prior. These are the issues I, as your legitimate consultant, will be attempting to reply in this letter. With respect to whether Penny's case will succeed in the event that it precedes any Irish family court, I emphatically accept that your significant other has a higher potential for success of persuading the appointed authority to drive you to clear the exceptional parity and to keep paying her the month to month recompenses. This is in the event that she blames you on different grounds separated from the current grounds of apparently breaking an agreement. Be that as it may, since she has picked to sue you for breaking an agreement, I accept that her case doesn't have a potential for success in an official courtroom in England. This is on the grounds that there is no authoritative archive that exists demonstrating that you two entered in any type of agreement. ... 3 In June 2008, you left for Dubai and left your significant other alone at home 4 You verbally consented to pay Penny bolster stipends of $1500 verbally and you did as such for a half year 5 In January 2009, you met Stacey Floodgates and before long took her in as your accomplice 6 Since January 2009, you defaulted on paying Penny her month to month recompenses 7 Five years back, Penny had a mishap which left her unfit to work, thus she had been depending on her significant other's help installments for upkeep 8 The motivation behind why Penny is suing you is on the grounds that she accepts that the agreement among you, however verbal, was official Rule Statement and Rule Synthesis For an agreement to be official under the European implicit rules, there are a few necessities that it needs to meet. These are for the most part alluded to as the three c's (Gordley, 2008). The first is the reason, whereby an explanation ought to have developed that required for the drafting of the agreement (Gordley, 2008). The second is thought. This is whereby the two gatherings more likely than not recognized the type of agreement that is ideal to go into to given their conditions. The third and most significant part of an agreement for our situation here is the assent (Gordley, 2008). This means the gatherings experienced the agreement and consented to submit to the terms accommodated there. This assent is shown in type of a mark that is added by the two gatherings in the agreement. Without a mark, take off alone without the composed report, the agreement is invalid and void, and no one can be blamed for breaking it. The main exemption whereby a real signature isn't required on the report is the point at which the agreement is done on the web (Orlando, 2009). However, even these type of agreements, under the Irish law that oversees electronic agreements,

Kidney Stones :: essays research papers

Kidney Stones The clinical term for kidney stones is Nephrolithiasis or Renal Calculi. A kidney stone is a strong knot that can be as little as a grain of sand furthermore, as extensive as a golf ball comprised of precious stones that different from pee and construct up on the inward surfaces of the kidney. A kidney stone that doesn't pass on out can hinder the urinary tract. This blockage will most likely reason a ton of torment. On the off chance that clinical consideration isn't gotten to recognize the reason for the agony and expel the blockage, the torment is probably going to leave over a couple of days. This normally will cause the victim to believe that the issue is done however it really has not. The difficult that had really happened was that the kidney that had been blocked has now closed down. This kidney, whenever left untreated for only a couple of days, can prompt a changeless loss of the kidney.      There are numerous potential reasons for a kidney stone. They are shaped from any of the accompanying, or even two of the accompanying:  ·Ã¢ â â â â a family hereditary inclination to shape stone  ·Ã¢ â â â â to neighborhood water or soil conditions  ·Ã¢ â â â â intake of abundance uric corrosive, certain prescriptions, Vitamin C, or Vitamin D  ·Ã¢ â â â â a diet of foods grown from the ground high in oxalate  ·Ã¢ â â â â long term lack of hydration and its subsequent centralization of pee  ·Ã¢ â â â â urinary disease  ·Ã¢ â â â â living in a territory where high temperatures cause perspiring and loss of liquids  ·Ã¢ â â â â possibly, simply driving a low physical movement way of life Specialists and different doctors express that the best two different ways to forestall this illness from happening is to keep yourself all around hydrated by any means times. This is best done by drinking 2 or 3 cups of water a day and to just eat/drink a specific measure of the accompanying nourishments:  ·Ã¢ â â â â apples⠷â â â â â asparagus⠷â â â â â beer⠷â â â â â beets⠷â â â â â berries, various⠷â â â â â black pepper⠷â â â â â broccoliâ â â â â ⠷â â â â â cheese⠷â â â â â chocolate⠷â â â â â cocoa⠷â â â â â coffee⠷â â â â â cola drinks⠷â â â â â collards⠷â â â â â figs  â â â â ⠷â â â â â grapes⠷â â â â â ice cream⠷â â â â â milk⠷â â â â â oranges⠷â â â â â parsley⠷â â â â â peanut butter ·Ã‚     pineapples      ·Ã‚     spinach ·Ã‚     Swiss chard⠷â â â â â rhubarb⠷â â â â â tea⠷â â â â â turnips⠷â â â â â vitamin C⠷â â â â â yogurt  â â â â On the off chance that the kidney stone is bigger than 1/4 inch in width it will in all likelihood go through the kidney with no clinical medications aside from the torment executioners to help the patient endure the kidney stone scene which may keep going for a few days. Those between 1/4 inch and 1/2 inch in distance across are less liable to pass all alone as they get bigger. In the event that the kidney stone is bigger than 1/2 inch in width it will probably should be either evacuated by medical procedure or by lithrotripsy. Lithrotripsy is the way toward slaughtering the stone by utilizing

America Favorite Car Brand

A car is a wheeled engine vehicle utilized for moving travelers, which additionally conveys its own motor or engine. Most meanings of the term indicate that vehicles are intended to run essentially on streets, to have seating for one to eight individuals, to commonly have four wheels, and to be built primarily for the vehicle of individuals as opposed to products. Essentially, cars stand a significant situation in this society.A overview directed from February tenth to February thirteenth, 2013 by analysts at Lab42 found that of 500 American vehicle purchasers, the Toyota vehicle brand possesses the first situation in quite a while of brand devotion with shoppers. Buyers are steadfast first to the Toyota brand than to some other vehicle brand. As indicated by this study the second and third positions are involved by Chevrolet and Honda individually. The overview concentrated on the mileage, driver straightforwardness, constancy, and second hade value.Toyota Motor Company will be the most dependability instigating brand in the United States. Other than Toyota and Honda, there are scarcely any more organization were take an interest in this overview, for example, Ford, Nissan, Mazda, and others. At the point when Americans consider rehash vehicle purchasing they search out Toyota. Toyota America’s most loved vehicle brand is additionally top of psyche when making new vehicle buys. The Toyota brand has ordinarily been known to be incredible in the accompanying seven zones: security, execution, esteem, plan, ecological amicability and technology.Descriptive research is basic in business and different parts of life and a large portion of the promoting research we have found out about or partook in can be sorted as distinct research (Brown, 2012, p. 33). Essentially, this motivation behind this study is to realize what clients like and why. References Brown, T. J. , and Suter, T. (2012). MR. Ohio: Mason. Epstein, Z. (2013). Inconvenience Brewing for Apple: Sur vey says half of IPhone clients in China ‘want to own’ Galaxy S4. Recovered from http://bgr. com/2013/04/15/iphone-cosmic system s4-overview china-439099/

Boundaries of Style Author, Writer, Reader, and Narrator - Literature Essay Samples

So here you are now, ready to attack the first lines of the first page. You prepare to recognize the unmistakable tone of the author. No. You don’t recognize it at all. But now that you think about it, who ever said this author had an unmistakable tone? On the contrary, he is known as an author who changes greatly from one book to the next. And in these very changes you recognize him as himself. Here, however, he seems to have absolutely no connection with all the rest he has written, at least as far as you can recall. Are you disappointed? Let’s see. Perhaps at first you feel a bit lost, as when a person appears who, from the name, you identified with a certain face, and you try to make the features you are seeing tally with those you had in mind, and it won’t work. But then you go on and you realize that the book is readable nevertheless, independently of what you expected of the author, it’s the book in itself that arouses your curiosity; in fact, on sober reflection, you prefer it this way, confronting something and not quite knowing yet what it is. Italo Calvino’s If on a Winter’s Night a Traveler, pg. 9Contemporary philosophers habitually turn to the â€Å"short paper† as the form for a wide variety of arguments. These analyses are generally devoid of personal style; they strive for the clearest explanations with language de-saturated of all but the most essential words, and clearest ideas. Martha Nussbaum is a contemporary philosopher who argues against the use of such flaccid style – a style so lacking in character, it has been called the â€Å"style-free style.† She asserts that style and form make distinct contributions to the content of a work, and are telling parts of the work as a whole. She advocates on behalf of an â€Å"organic unity† between style and content. Whereas dry prose may be suitable for logically difficult arguments, rich style can convey the sort s of emotions that mere words cannot. In this way, literary style – the way in which an author chooses to order and orient his words is not only a window into the author’s mind; it is a specialized tool, uniquely capable of expressing those nuances of an argument that cannot be condensed into logical analysis. An example of the unique contributive and expressive powers of literary style is the novel, If on a Winter’s Night a Traveler, by Italo Calvino, which uses a playful, meta-fictional style to question the boundaries between author, writer, narrator, and reader. Style makes a unique statement because it demonstrates the choices an author makes, and suggests something more powerful than words alone; it conveys the sentiment and intention with which those words are chosen. Each individual author makes different choices, and so each has a distinctive style. As readers we are capable of describing differences in style, and in noticing those differences we become affected by the style of a work. The impact that style has on a work is similar to the impact that intonation has on a sentence. For example, there are probably hundreds of ways of saying, Everything is fine. We are capable of differentiating between these various intonations, and we understand that each one carries a different meaning. Nussbaum suggests that the same is true for style: â€Å"†¦any style makes, itself, a statement†¦about what is important and what is not, about what faculties of the reader are important for knowing and what are not.† In this way, the style that an author chooses to employ illustrates his priorities in writing and conveys the intention behind his words. In, If on a Winter’s Night a Traveler, Calvino utilizes a meta-fictional style to challenge traditional notions of what it means to be an author, reader, writer, and narrator. His directed narration not only confuses events, but it causes the reader to question h is experience as a reader. Calvino writes: â€Å"You prepare to recognize the unmistakable tone of the author. No. You don’t recognize it at all.† Here, Calvino the author and Calvino the narrator speak to the reader, directing the reader about how to approach what the historical writer, Calvino, wrote. All of these voices converge to provide the reader with specific instructions on how to approach the work. This is the meta-fictional style at work; it is a style that enables a critique of the work it is a part of. Calvino’s style reveals what he values in a reader: the ability to be self-critical, and question assumptions. Later, Calvino pushes the reader to consider how this unexpected development makes him feel: â€Å"Are you disappointed? Let’s see†¦Ã¢â‚¬  Though readers are usually left to consider developments of plot from their own perspectives, Calvino is interested in how the narrator can direct his reader’s thoughts. H is novel is an example of a work where choice of style is inextricably linked to message. Calvino’s novel demands this style, and would not be possible without it. Nussbaum would likely argue, as she does when describing philosophical considerations of love, that a traditionally dry style would not be capable of expressing the nuances of Calvino’s inquiry. As such, the style Calvino chooses for his novel is uniquely capable of expressing the ideas he puts forth. Nussbaum argues further that style makes an invaluable contribution to a work’s content by conveying a dimension of the author that the reader cannot glean from plot alone. An author’s style is a gateway for the reader to discover the intention behind the words on a page. Nussbaum suggests that â€Å"the terms of a novelist’s art† – in other words, the style of a work – â€Å"can state what James calls ‘the [author’s] projected morality’ more adequately than any other available terms.† While content alone can usually communicate a work’s thematic importance, style reveals the author’s essence and shows readers what he thinks is important, and why. Additionally, style is capable of making distinctly unique contributions to a work. Nussbaum suggests that one way style does this is by committing itself in practice to what it tells us in argument, â€Å"alternating between emotive and reflective material in just the way that Marcel holds to be appropriate for truth.† Just as it is often said, â€Å"practice what you preach,† a style that reflects the terms of an argument or viewpoint is uniquely capable of strengthening it. The particular style of Calvino’s novel is so essential that it to change it would undermine the entire work. It is impossible to conceive of a novel that questions the very notions of time, plot, narrator, and author without a style that so directly chall enges the reader’s preconceptions. Calvino practices what he preaches, uniting style and message to push the reader past what he is accustomed to confronting in a work of literature. With his style, Calvino demands that his reader be self-referential throughout the entire novel. He sets this up at the end of his first chapter, suggesting that the style of the novel may leave the reader â€Å"a bit lost, as when a person appears who, from the name, you identified with a certain face, and you try to make the features you are seeing tally with those you had in mind, and it won’t work.† Calvino is an understanding author/narrator, so much so that he tries to direct the reader’s thoughts to his own work. This happens again later in the same passage, when the reader apparently realizes that he â€Å"prefer[s] it that way, confronting something and not quite knowing yet what it is.† This method of encouraging the reader to be self-critical  œ Calvino’s style – is an integral part of the work. Calvino’s words tell us how we should approach his novel, but his style – always questioning how the reader reacts to the novel’s developments – reinforces his vision of the ideal reader, who is critical of preconceived notions of what a novel is or should be. If we accept Martha Nussbaum’s characterization of an author’s style as his â€Å"projected morality,† it becomes difficult to imagine how style could be anything other than an essential aspect of a novel. In our human interactions, we recognize that there is a limitation on what words, alone, can express. We therefore employ our own â€Å"style† to communicate what words cannot say – with a gesture of the hand, shrug of the shoulder, or inflection of the voice. The author does the same when he leaves the unique imprint of his style on his work. It is his way of reaching beyond the page, and ma king whatever stylistic additions to the words on the page that he needs in order to fully express his message. If we declare that style is irrelevant, it is as if we tied the author’s hands behind his back, and as him to speak in monotone.

10 Tips for Getting Rid of Fruit Flies

Fruit flies are one of the most persistent kitchen pests. These tiny winged marauders procreate quickly and stick around long after youve tossed the fruits and veggies that first attracted them. If youre at your wits end with these nuisances, dont despair. Getting rid of them requires patience and smarts but these tips will help you eliminate any potential fruit fly breeding grounds in your home so youll be able to make them go away—and keep them from coming back. 1. Dispose of Any Rotting Fruits and Vegetables First things first: The minute you see even a few fruit flies, its time to purge your unrefrigerated produce. Anything thats beyond ripe, oozing liquid, or has been cut or broken open must go. Dont just throw things in the garbage or compost bin, either—unless your compost bin is outdoors and located a distance from your house. Bag everything up and take it outside to the trash. And be sure to clean up any residual mess left behind on countertops or in containers. 2. Scrub Your Recycling Cans Anything thats sweet or fermented or has a little moisture is a suitable habitat for fruit flies. Empty soda cans, wine bottles, and beer cans completely and rinse them out. After youve taken all bottles and cans out for pickup, give the bin a thorough scrubbing to remove any beer, wine, or juice residue. 3. Take Any Compost Scraps Outside If you compost kitchen scraps and find you have fruit flies buzzing about, its time to clean out the compost bin. Until you get the infestation under control, youll need to take produce scraps directly to your outdoor compost pile. Empty any indoor compost containers and give them a good scrubbing, too. 4. Replace Old Sponges, Mops, and Dishrags Did you know that fruit flies can breed on sour sponges, mops, and dishrags? If you havent changed your kitchen sponge or your mop refill recently, replace them. Throw any reusable dishrags in the wash and put disposable ones in a sealed bag. 5. Clean Your Dishes Immediately Dont wait until the end of the day to wash your dishes, especially if they have residue from things like jelly or wine. At the very least, give the dishes a good rinse to remove any food or beverage remnants. When you scrape leftovers into the garbage, be sure to take the trash outside promptly. If you have a dishwasher, rinse food particles from your dishes and run the load as soon as you can. 6. Check Potato and Onion Storage Bins Most people store potatoes, onions, and other root vegetables in a cool, dark bin or cupboard. If fruit flies persist, be sure to check these storage areas for old, rotting produce. Just one old potato is all it takes to keep a fruit fly population going. Dispose of any soft or mushy potatoes or onions, and give the bin a cleaning before putting in fresh ones. 7. Set Vinegar Traps in Problem Areas Sometimes the quickest way to eliminate a population of insect pests is to wipe out the reproductive adults. Fortunately, fruit flies arent all that smart. If something smells remotely like fermenting fruit, theyll dive right in. Place a few cider vinegar traps around problem areas in your home, and you can quickly get rid of large numbers of fruit flies. You can make a vinegar trap in just a few minutes with things you probably already have in your home. 8. Fix Slow Drains and Keep Plumbing Clean Fruit flies arent above living in the muck, and that includes the muck inside your plumbing. If you have any slow-moving drains in your house, there may be enough organic matter hanging out inside your pipes to support a breeding population of fruit flies. Tape some plastic wrap over suspect drains for a few days to check for fruit flies. If you see adults on the underside of the plastic, theyre breeding in your drain. Fix any drainage issues. Pour boiling water down problem drains to help loosen accumulated deposits. If accessible, you can also use a firm brush to scrub the inside of the pipe to free it of debris. 9. Give the Kitchen a Thorough Cleaning Youd be surprised where food bits can accumulate in a kitchen. If you have a particularly stubborn fruit fly infestation, it may take some elbow grease to eliminate all of their food sources. Check the lip of your kitchen sink. There could there be food bits underneath it. Clean the burner drip pans and lift the stovetop, if possible, to remove spilled food, and check under the refrigerator for sticky spots where juice may have spilled. 10. When Canning, Make Sure Jars are Sealed Securely Not everyone is into home canning but if you are, you should know that a fruit fly infestation can sometimes be traced to even one improperly sealed jar of fruit preserves. If you keep a supply of homemade jellies or sauces on hand, take some time to doublecheck that all the seals are closed tightly. As much as a fruitfly would take delight in supping on something youd inadvertently left open, you wouldnt want to dine on anything that came from an improperly sealed jar anyway, right?

Body Image Dissatisfaction Through Instagram - 1921 Words

Body Image Dissatisfaction through Instagram In this literature review, I investigate existing scholarly writing in the areas of Instagram, Social comparison theory through the media, and low self-esteem due to body images on social media. Scholarship in each of these areas provides the groundwork necessary for me to conduct my own research in which I ask the question, â€Å"What are the social comparisons of Instagram and low self-esteem of body image pertaining to young girls?† Instagram I reviewed three scholarly articles on Instagram that were analyzed differently. Instagram is a social network application that is designed around photos and video sharing. Its community is home to 100 million users and has received over 1 billion photos. It is the largest image intensive app with 58 new photos uploaded per second. (Silva et al.) The article â€Å"Faces engage us: Photos with faces attract more likes and comments on Instagram† by Saeideh Bakhsi et al. focused on the photo sharing community of Instagram and explores whether images with faces attract likes and comments; â€Å"A picture of Instagram is worth more than a thousand words: Workload characterization and application† by Thiago Silva et al. researched the global coverage of Instagram through networks around the world; and Shaping organizational image-power through images: Case histories of Instagram. By Brian McNely explained how vital the use of Instagram is for many organization to shape the ir public image. Beauty is in theShow MoreRelatedThe Effects Of Social Media On Young Girls And Women Alike1474 Words   |  6 Pagesis conveyed in regards to body image. As Gerbner and Gross wrote in 1976, the cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are real and valid. The subjection to social media can cause an idealistic view amongst young girls and women alike. Among the mechanisms of human agency none is more central or pervasive than beliefs of personal efï ¬ cacy (Bandura, 1997). This belief that these body types are achievable can leadRead MoreMedia s Impact On Media Consumption Essay1729 Words   |  7 Pages(Barlie, 2011). Platforms, such as Instagram a photo-sharing platform, are venues whereby celebrities, models and peers can post images which can be viewed largely by anyone. Users are consequently being continuously exposed to ‘thin’ images that many believe depict ‘the ideal beauty’. As Sumner (2016) points out, the ability to be immersed into a world of ‘ideal beauty’ can â€Å"provide a dangerous playground for adolescents and young adults†. 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Attention getter: i. Perfection. A word that will never be attainable but so many of young women strive for it. Why? Magazines, instagram, twiter, facebook, snapchat. Today’s media has dominated the way young women see themselves. Young women are constantly comparing themselves to Kendall Jenner, Kim Kardashian, or even their best friend. b. Relevance statement: i. Many people can relate to media being the blame for eating disorders because they’ve either dealt withRead MoreThe Issue Of Eating Disorders Essay1894 Words   |  8 Pagesnervosa. This same research suggests that 95% of those who have eating disorders are young women between the ages of 12 and 25 (Thompson Smolak, 2001). Each year thousands of young women develop eating disorders or problems with weight, eating, and body image; the prevalence of eating disorders is only increasing as time goes by. Research suggests there has been a rise in cases of anorexia in young women ages 15-19 in each decade since 1930 (Hoek van Hoeken, 2003). While many people believe this issue

Digital Marketing Worldwide Popular Fast Food Brand

Question: Discuss about the Digital Marketing forWorldwide Popular Fast Food Brand. Answer: Introduction: This essay is aimed to make an analysis on the worldwide popular fast food brand McDonalds. This essay describes the digital marketing strategies adopted by this brand as well as the success of the strategies in terms of achieving brand awareness. On the other hand, this essay also discusses the success of KFC in digital marketing as it belongs to the similar industry of McDonalds. Discussion Digital Marketing Strategies Used by McDonalds Setting a Goal McDonalds have started with a solid digital marketing objective with the help of which this brand can get more success all over the world. Apart from that this organization has also set their authentic KPIs (Chaffey and Ellis-Chadwick 2012). Marketing Funnel By creating a marketing funnel, this brand has successfully mapped out the customers journey Development of a call-to-action With the help of the development of CTA, McDonalds results in more conversions and leads for their websites. Effective Lead Magnet By creating effective lead magnet, it becomes easy for McDonalds to collect more information regarding the potential buyers (Aboutmcdonalds 2016). Driving Traffic With the help of social media such as Facebook, twitter and others, website optimization, keyword strategy and quality content, McDonalds have successfully drive traffic. Success in Digital Marketing Strategy McDonalds have become successful with the help of the digital marketing strategies those have been utilized by the brand. This is because, with the help of the digital marketing strategies, this brand has successfully to their more target customers in order to spread their business all over the world. People are getting more updates regarding new products as well as the innovation made on the products launched by the brands (McQuade et al., 2015). All of the digital marketing strategies have been developed by McDonalds very well so that the product awareness is huge among their customers. Success in Digital Marketing Strategy of KFC KFC is another famous brand like McDonalds from this food industry that has been very successful in order to enhance brand awareness using the strategies of digital marketing. KFC is such a brand who is popular for their digital marketing campaign. One of their most popular campaigns of KFC is the Happy Price campaign which was widely accepted by their customers (KFC 2016). On the other hand, the innovative app of this brand has fulfilled the business objective of this brand in all over the world. Uniqueness in the Digital Marketing Strategies McDonalds is one of the most popular fast food chains that has successfully increase their popularity with the help of their innovative as well as authentic digital marketing campaigns. There are several authentic activities adopted by the brand due to which McDonalds has become successful. Their ideas behind the digital marketing campaigns have more driven their popularity. Their digital marketing campaigns like Happy Meal Play Zones is one of the most popular campaigns which have created huge brand awareness for McDonalds (Aboutmcdonalds 2016). Their apps like Iced Fruit Smoothie App, their social media campaigns like Instagram feeds as well as the Facebook and twitter pages have convinced their customers regarding the quality of their products. Conclusion McDonalds is very popular for their fast food products. However, with the help of the overall discussion made in this essay, it has been clear that the authentic and innovative digital marketing campaigns have made this brand more successful to achieve huge brand awareness. Reference List Aboutmcdonalds.com. 2016. [online] Available at: https://www.aboutmcdonalds.com/mcd.html [Accessed 22 Aug. 2016]. Chaffey, D. and Ellis-Chadwick, F., 2012.Digital marketing. Pearson Higher Ed. KFC: Finger Lickin Good. 2016.KFC: Finger Lickin Good. [online] Available at: https://www.kfc.com/ [Accessed 22 Aug. 2016]. McQuade, S., Waitman, R., Zeisser, M. and Kierzkowski, A., 2015. Marketing to the digital consumer.The McKinsey Quarterly, (3), pp.4-5.

Revolutionary soldier free essay sample

Whether I admit it or not, I take a lot for granted. I think we all do. In the book, A Narrative of a Revolutionary Soldier, Some of the adventures, dangers, and sufferings of Joseph Plumb Martin, by Joseph Plumb Martin. He tells the War from his perspective as an engineer for the Connecticut regiment. In this book he describes many hardships and rough conditions he experienced first hand during the American Revolution or the (Revolutionary war). The Everyday life of the enlisted men was complex and hard to predict. The soldiers referred to the conditions as sufferings. I say we take things for granted because reading this book opened my eyes to a lot of things. As I sat at home in my big comfy bed, with the the whole house heated to a mild 70 degrees, and full belly of chicken tenders, I thought to myself, â€Å"I’ve got it good compared to him. We will write a custom essay sample on Revolutionary soldier or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † Times have definitely changed and I have much respect for the soldiers such as Joseph Plumb Martin. Although he didn’t necessarily want to be a soldier, it’s great what he did for us. â€Å" Time passed smoothly on with me till the year 1774 arrived, the smell of war began to be pretty strong, but I was determined to have no hand in it, happen when it might? I felt myself to be a real coward† (1) Clearly he felt bad of this. As it went on Matin proceeded to talk about the Valley Forge, Joseph said this, â€Å" The army continued at and near the Gulf for some days, after which we marched for the Valley Forge in order to take up our winter ­quarters. We were now in a truly forlorn condition, no clothing, no provisions, and as disheartened as need be, Our prospect was indeed dreary. In our miserable condition, to go into the wild woods and build us habitations to stay in, in such a weak, starved, and naked condition, was appalling in the highest degree †. (2) This made me feel for him and paint a mental image of what that must of been like. The sufferings were unreal. Just the beginning 3 Joseph began his service in the Continental army in 1776. The same year the Continental congress signed the declaration of independence. It’s amazing to think that so long ago (238 years to be exact), the u. s wasn’t even formed yet. This makes me want to thank all the men of the continental Army who rebelled against the british and fought for what you and I call home today. I believe Joseph wrote this narrative not to inform you on the revolutionary war, but to focus on what a real soldier experienced. He starts the first chapter off by saying, â€Å"The heroes of all Histories, Narratives, Adventures, Novels and Romances. (3) War has always been and always will be romanticizing. Young men enlisted with the notion of becoming a brave war hero, and if lucky enough returning proudly home with a â€Å"red badge of courage. † The soldiers were persuaded at the time.

Eisntein and Religion essays

Eisntein and Religion essays Thinking about religion can often be a complex task. The same can be said about science. I think that in his Ideas and Opinions Albert Einstein does both effectively. After reading the selections on religion I was delighted to find someone who thought of religion in terms of logic. I also enjoyed Einsteins use of rational thinking to interpret the facts about religion. My interpretation of Einsteins views on religion is that he was correct in his thinking. I agree wholeheartedly with the majority of his opinions and ideas about religion. After reading the selections on religion I also felt that Einstein had not only given his opinion but had also said some profound truths about religion and science. The first idea that enlightened me from this section of Einstein was the idea that the primitive form of religion was bred of fear, Fear that evokes religious notions (Einstein 36). I think that many times when religion is discussed, it is always discussed with the preconceived notions of the time and is rarely examined from its roots in history. Leave it to a scientist to look at religion rationally instead of emotionally. This examination of religion appeals to me most. I agree with his examination of the different types of religious feeling, from fear to moral, and then on to the cosmic. It is this cosmic or the undefined feeling that I find to be most eloquently expressed. He takes an abstract thought and places it into a logical and rational station. This is amazing. Mostly because I can see his thought patterns and understand how he came up with his great theories that were so abstract and had the genius to put them into rational terms. I personally feel a great deal of thought is lost because it is not put in terms that are rational enough, a common occurrence in intellectual thought. The next idea of Einsteins that I found thought provoking was his assertion that S ...

Cloud Computing and Security Term Paper Example | Topics and Well Written Essays - 1750 words

Cloud Computing and Security - Term Paper Example On the other hand, when more critical information of corporations and individuals is stored on corporate cloud framework, fears are starting to elevate regarding just how protected an arrangement it could be considered. In addition, storing a large amount of data creates a circumstance similar to keeping massive funds, which means drawing additional normal attacks from increasingly experienced and extremely provoked invaders in computing environment. Accordingly, communication security is a particular concern which users contemplate when thinking about using cloud computing structure (Binning), (Hanna) and (Marston, Li and Bandyopadhyay). This paper will discuss the security issues in cloud computing enveironment. Security Risk and Cloud Computing While building safe and protected IT systems, organizations typically have to face a lot of customary security and privacy management issues and challenges on the other hand in case of cloud computing there is an additional extent of menace dues to the fact that in cloud computing environment necessary services are frequently subcontracted to a 3rd party security management. In this scenario, the â€Å"external existence† feature of subcontracting or outsourcing enables the tough hold up to data integrity, privacy, maintain data and service accessibility, and exhibits conformity. In addition, cloud computing transfers a great deal of the operational and security management control over data and business functions from customer business to their cloud service suppliers. In this scenario, a great deal of similar businesses hand over some part of their information technology working aspects and processes to outsourcing businesses. However, the fundamental jobs like that implementing patch technologies and installation and configuration of system firewalls are included in the responsibilities of the cloud service supplier, not the end-user of cloud services. In addition, users should build strong interactions with their contributors and stakeholders as well as recognize threats regarding how these cloud service suppliers apply, organize and administer security on their own. In this scenario, the idea â€Å"trust† describes the association between cloud service suppliers and users and it is important for the reason that the client users are accountable for conformity and safety of their important business and financial data, yet if that particular burden has transferred to the cloud. Moreover, a number of businesses select mixed or private paradigms over open clouds due to the threats linked with the process of services subcontracting (IBM), (Shen and Tong) and (Sumter).

Student profile Essay Example | Topics and Well Written Essays - 500 words

Student profile - Essay Example I am an honest individual who is ambitious and committed to work. Most of paramedic work involves working under pressure and over the years, I have proved that I can handle the pressure through commitment and self-sacrifice. I am full of empathy and sympathy for injured patients in my community, which inspires me to work harder towards improving my expertise. My first course to undertake was Emergency Medical Technician (EMT). Then I proceeded to get an ACLS and BLS certificates at King Faisal Specialist Hospital and research centre. For the last thirteen years, I have worked as an EMT with Saudi Red Crescent Authority. In addition, I have worked in relief camps for two months in 2006 after the Lebanon-Israel war. Effective career calls for synergistic integration of professionalism and moments of relaxation. Therefore, I spend my free time fishing, visiting my family members, and playing with my kids in the house. I usually play table tennis with my friends. I always take a walk to relieve my mind when I am extremely tired after work. The future in paramedics is overwhelmingly promising. I expect to shift from dealing with emergencies as a caretaker to a decision marker. In five years’ time, I expect to attain a degree in health science of paramedic. I only expect to practise when employed for the next two years to add to my thirteen years’ experience. Bachelor of health sciences-paramedic at Flinders University has curriculum that equips students with knowledge about medical legal implications of clinical practice. For instance, this curriculum is in line with the current clinicians guidelines, demonstrate patient assessment skills, and demonstrate safety and proficiency in the delivery of services In addition, It includes knowledge assessment skills such as assignments, oral presentation, exam, and group assignment that come in handy in ensuring course content is well delivered. Particularly, oral presentations

Why Get a Degree Essay Example for Free

Why Get a Degree Essay Why should we have a college education? What role does that play in our life? Growing up I have always thought of education as something that was obligated of everyone. Going to Elementary School, High School, and then right after that College was just a routine that was included in the â€Å"apart growing up† phrase. Little did I know that the so called routine wouldnt be the exact routine Id take part of in my life. After changing it up and thinking I may not pursue a college degree, my dad then influenced my pursuit of a college education. Growing up I attended Elementary School, Middle School, and High School, but after High School I ended up taking a year off and attending a Christian gap year program called Link Year. I moved to Branson, Missouri and spent a year strengthening my foundation and growing in my walk with the Lord. Little did I know that after attending this gap year program and taking a year off, that it would make my desire for a college education shrink. Why should I attend college? What was the point of getting a degree when I could go out into the world and work on furthering the Kingdom? Doing things that when I die would matter most to me. These were questions I would ask myself. I didnt think getting a degree would matter or effect those desires and goals I had or would put a limit on them. But wait, could they?Would I regret not getting a degree when Im older? Once I even hinted at my dad about not wanting to go to college and get a degree, he brought a new mindset that eventually would change my mind. My dad pointed out many things. For starters, having a college degree opens up job opportunities. I never thought about having a degree effecting if I could get some jobs or not. Looking into specific jobs, almost every job seems to require some type of degree which totally makes sense. Adding to that when jobs see that you got a college degree they see that you were capable to take on a difficult task and finished it, which also will give you pride and self confidence that you accomplished something challenging. Going to college and getting a degree isnt easy. It takes time, effort, and hard work! Going into jobs they will require time, effort, and hard work! Not going to college and getting a degree would limit my job opportunities  and what places would hire me, which would limit the opportunities to be a light for Christ among people. My dad continued to point out more reasons why getting a college degree was important, but these reasons werent necessarily aimed at the education aspect or job opportunities. Going to college and getting a degree allows us to meet people from many different interests and backgrounds. There are people from all around America who can attend different colleges, and you never know who you will run into and get the opportunity to meet. It allows us to grow socially as we interact with other people who are also striving to improve themselves, and it is challenging us to grow intellectually as we hear from many people with different beliefs as well as have opportunities to share our own. My dad influenced my pursuit of a college education. Now that I am aiming at a college degree, I will have more job opportunities to be a light in for Christ. I will have pride and confidence that I accomplished something challenging and can finish something that is difficult. I will meet many people with different backgrounds, and grow socially as I interact with other people. I will be challenged to grow intellectually as I listen to other peoples beliefs but also have the opportunity to share my own belief and the love I have for Jesus Christ. My dad influenced my pursuit of a college education, and because of it I will be forever grateful.

Buy Essay Online: Odysseus’ Struggle Against the Sea in Homers Odyssey

Odysseus’ Struggle Against the Sea in Homer's Odyssey  Ã‚  Ã‚  Ã‚   The Greek’s conception of the universe was anchored in the ever presence of the sea and they imagined the farthest limits of the earth to be a wide expanse of water. While enabling them to be a sea-faring people, the ocean also forced them to face the constant threat of becoming shipwrecked and dying at sea. In face of the threat posed by the sea, the Greeks sought to demonstrate that the forces of nature must be endured by man, and more importantly, that these forces must also be overcome by his efforts, his action, and his intelligence. In Homer's Odyssey, it is upon the medium of the sea that Odysseus faces his most dehumanizing struggles. At the onset of the epic, it is set forth that it is upon the ocean that Odysseus' struggle takes place. "On the ocean he [Odysseus] suffered many pains within his heart,/ Striving for his life." (1.4-5) His fight against the sea is literally a struggle against Poseidon. Odysseus must undergo such strife for many years at sea, for "all the gods pitied him,/ Except Poseidon, who contended unremittingly/ With godlike Odysseus, till the man reached his own land." (1.19-20). Poseidon pursues him with relentless malice for he remains "enraged about the Cyclops whom [Odysseus] blinded in the eye,/ Godlike Polyphemos, who possesses the greatest strength/ Of all Cyclopes. The nymph Thoosa gave him birth,/ The daughter of Phorcys, ruler over the barren sea,/ In hollow caves, after she had lain with Poseidon." (1.67-73) Poseidon ensures that his element becomes a constant threat and obstacle to Odysseus because Odysseus not only blinded Polyphemos but also because he had the audacity to boast about it. Poseidon's curse is a desire... ...the obstacles of the sea can be overcome for in reality, the sea is forever encroaching upon the sands of civilization. Works Cited and Consulted Bloom, Harold , Homer's Odyssey: Edited and with an Introduction, NY, Chelsea House 1988 Heubeck, Alfred, J.B. Hainsworth, et al. A commentary on Homer's Odyssey. 3 Vols. Oxford PA4167 .H4813 1988 Jones, Peter V. Homer's Odyssey : a companion to the translation of Richmond Lattimore. Carbondale, IL : Southern Illinois University Press, c1988. PA4167 .J66 1988 Peradotto, John , Odysseus’ Struggle in the Odyssey, Princeton UP 1997 Stanford, William Bedell. Homer's Odyssey. 2 Vols. Macmillan Thalmann, William G., The Odyssey : an epic of return. New York : Twayne Publishers. PA4167 .T45 1992 Tracy, Stephen V., The story of the Odyssey. Princeton, N.J. : Princeton University Press, c1990. PA4167 .T7 1990

The Splendiferous Sunset

The horizon slices through the magnificent sun, a bigger segment lying in reflection in the water as its sharp blend of rays in orange, pink, blue, red and purple pierce the clouds painfully. The bright yellow, hot flames that had been warming and brightening the day slowly extinguish, converting to deep cool orange flames. The never ending, deep ocean tardily becomes several shades darker, mirroring the splendiferous sky while sharing the unique beauty of its colours smoothly. The scene is simply dazzling. Colours of the rainbow given off by the umbrellas, hats and swimming costumes, battled wildly against the colour of, the golden sand; a layer of tiny eroded rocks blanketing the land from the ocean. All the colours were fading swiftly like water pouring out of a jug. The dark grey cliffs piercing the splendid sky, with its sharp heads, adding to my view of the sweet scene, hanging uninterestingly in the sides of the sand. The once noisy beach, where children's shout of laughter was heard, is suddenly slowly being replaced by the constant whisper of the wind and the splashing, spluttering and swishing of the waves. Footprints stamped into the sizzling sand, being washed away by the wild waves driven by the wind; erasing all evidences of life having been there. Distant leaving figures, against the stunning colours of the background, were shown as black difficult to observe. Silence hung, a sharp knife, threatening anything that disturbs it. Sharp rocks pierce my feet as I walk through the sand slowly, but also strangely comforting at the same time; the skin on my feet being slowly stroked by the waves is left tingling. As I slowly sat myself positioned between the sand and small waves, the feeling of comforting loneliness suddenly started to overwhelm me, the sereneness of the sunset scene, the whispering of the few trees stranded, the sound of the distant seagulls all combined together able to make any stone heart melt. As the enormous orange marble makes the last step of its journey, welcoming the darkness that would soon wrap itself around the world until tomorrow, with its remaining rays. I got up slowly, my gaze on the amazing scene before me; trying to absorb as much of the beauty while it lasts. Inch by inch the orange marble slips out of view, letting its slowly extinguishing rays say goodbye with the little energy left in the rays to the land soon to be enclosed in darkness. I started to run home.

Gender Inequality Today s Society Essay - 1377 Words

Gender inequality has become an ongrowing issue in today’s society. This issue begun in early history and has grown over time. In early days it simply began as women not being able to vote or not being able to work. This has improved over time and now women have gained those rights, but there are still inequalities in today’s society between genders. When most people think of gender inequality they automatically think of women. Men have also started to become victims of gender inequality. Men are expected to be tough and show no emotion. They are also expected to live up to the standards of other men by doing work that is considered â€Å"manly.† Having this type of gender gap is impacting today’s society greatly. Gender issues are affecting men and women in today’s society and a change needs to happen. Women began as the first victims of gender inequality. Gender issues began when women were expected to clean and take care of their famili es. Chores were also gender oriented; children that were girls were expected to help wash dishes and learn to cook. Women also did not work at all. The very few women who did work were often school teachers, but they did nothing more than that. A woman’s main priority was to care for her family and take care of her home. This expectation of women changed over time once women began to work. In today’s society it is more common for a woman to work, but she is still expected to take on the motherly role of the house. This roleShow MoreRelatedGender Inequality Today s Society1406 Words   |  6 PagesGender inequality is the difference in the way someone is treated perceive depending if they are a male or female. Throughout the years, it was common to see a great inequality in the way women were treated. It is not just that males and females are biologically and anatomically different rather that society has created stereotypes as a way to assign roles for both, ma king a gap between them. There has been a long battle in the women’s community as a way to try to achieve equality. One of the greatestRead MoreGender Inequality And Sexism Are Common Social Issues Within Today s Society1856 Words   |  8 Pages Gender inequality and sexism are common social issues within today’s society. I believe for a while now, men were thought of as the stronger sex, thus they were the ones who â€Å"brought home the bacon† while the women stayed at home, taking care of the children and keeping the house neat. Within the workforce as well, I believe men were always thought to be superior; they were the ones getting more frequent promotions and higher salaries, all catering to the idea of â€Å"bringing home the bacon.† InRead MoreRacial Inequality And Gender Inequality889 Words   |  4 PagesIn today s world discrimination is a racial inequality when it come to different races in the United states. 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This differential treatment puts women at a disadvantage where theyRead MoreGender Inequality Of The Workplace1255 Words   |  6 Pages Fact or Fiction: Gender Inequality in the Workplace Will respect resolve the gender inequality issue in the workplace? While there s always going to be a person who craves more money because greed is a major factor in why respect is in decline in the workplace. Gender inequality is prevalent in the workplace, but we can bridge the gap if more people had respect for their counterparts. Enforcing this amongst employees will cut down on discrimination lawsuit cases and these companies can growRead MoreThe Canadian Border Services Agency852 Words   |  4 PagesIn today’s society, both male and female are expected to play specific gender roles. In Canada women and men are thought of as equal, having the same rights to respect, autonomy, and independence (Bonvillain and Miller 2013: 39). 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Impact of Social Advertising in India - 1852 Words

IMPACT OF SOCIAL ADVERTISING IN INDIA [1]J.Sindhuja, [2]K.Parthiban SCHOOL OF MANAGEMANT SASTRA UNIVERSITY THANJAVUR Social Advertising is the first form of advertising that systematically leverages historically offline dynamics, such as peer-pressure, friend recommendations, and other forms of social influence. Social media has the power to transform a campaign into a religion. Social Advertising is the media message designed to educate or motivate the Indians to engage in voluntarily social activities. Social media has great potential to influence all corners of the web. It enhances the advertisement useful for the readers and also satisfies the advertisers effectively by reaching the public. This paper explores†¦show more content†¦The non-metro city newspapers garnering 56 per cent of the overall social ads. Government organisations as well as NGOs have increased the expenses by 30 per cent over the last ten years owing to the growing economy. This ads create a huge impact on the mass audiences of India. For example, the Tata Tea â€Å"Jaago re† campaign which was aimed at making people aware about exercising right to vote was well received by viewers. In the commercial industry, they talks about individuals needing to broaden with changing times. It shows two friends sitting in a restraunt and one of them tells the other friend to have a look at the gay couple on the other table. So his friend picks up a rolled newspaper and taps him on his head and continues to have his lunch. A punch line then props up saying â€Å"it is time to open our minds†. The above few ads creates awareness to both literate and illiterate citizens in India. REVIEW OF LITERATURE: A review literature can be interpreted as review of an abstract accomplishment. Different authors have pointed out their view of social advertising. It will analyze with the present condition of social advertising. The literature will be in the form of thesis, researchers, academic studies. Srivastava, Vibhava ; Nandan, Tanuj (Jan-Mar 2010) states that advertising plays a significant role in the society. It is stated that it isShow MoreRelatedCultural Differences And Influences Of India And Culture Influence On Global Companies1359 Words   |  6 Pages Literature review: The Literature mainly focuses on globalization, Cultural differences and influences in India and culture influence on global companies. It will also discus further on adaption to local culture and weather global companies should adopt the localization and discussed some examples of global companies who has adapted themselves to localization with global strategy. Globalization is ‘ Crystallization of the entire world as single place.†(Mooji,1998) According to Anderson and SvenssonRead MoreBAN ON TOBACCO ADVERTISEMENT IN INDIA800 Words   |  4 PagesBAN ON TOBACCO ADVERTISEMENT IN INDIA In 2004 the government of India banned tobacco companies from advertising their products and sponsoring sports and cultural events. The objective was to discourage adolescents from consuming tobacco products as well as empower the government with the power to launch an anti tobacco program. . This issue created a serious problem in that it was both ethical and commercial, the government on one hand, believe it was its responsibility to protect the welfare ofRead MoreTobacco Advertising And The Indian Government997 Words   |  4 PagesTobacco Advertising and the Indian Government An Analysis of the Case Study In February of 2001, India joined many developed nations in a long-held and ongoing debate; that of the ethical responsibility of government in regards to the advertising of tobacco products. By 2001 many other nations had already decided to either place bans on or strongly restrict the advertising of tobacco products in an attempt to curb usage and thereby avoid the ill health effects associated with the product. While theRead MoreChanging Face of Indian Advertisements1456 Words   |  6 PagesTHE CHANGING FACE OF ADVERTISEMENTS IN INDIA ASHIMA JAIN LEATHER DESIGN SEMESTER-7 NATIONAL INSTITUE OF FASHION TECHNOLOGY NEW DELHI ABSTRACT This study is to examine how a consumer connects with promotional techniques used by advertising industry in India. The advertising industry in India is changing at a very fast pace. The promotional techniques that are now being used by the companies is focusing on a social cause and using common people as their brand representatives rather than using celebrityRead MoreBan Tobacco Ban On Tobacco859 Words   |  4 PagesSupporters of the ban on tobacco in India realize the major health complications that will arise from the use of tobacco. The World Health Organization estimated â€Å"over 3 million people died from tobacco related deaths in 1990,† (Ban on Tobacco Ads by the Government in India; http://www.icmrindia.org/free%20resources/casestudies/ban-tobacco-ads11.htm ). It is the government’s duty to protect the health and welfare of its citizens by banning advertising harmful products that are designed to appealRead MoreIndia s Tobacco Advertising Ban1018 Words   |  5 PagesIndia s Tobacco Advertising Ban The World Health Organization (WHO) reports that worldwide, five million tobacco users die annually and estimates that one million Indians die each year prematurely from tobacco use (2015). As late at 2009, India was â€Å"the world’s second-largest consumer and third-largest producer of tobacco† (Economist, 2009, p. 5). In an attempt to reduce consumption, India introduced its first adverting ban on tobacco in 1990, followed in 2003 by the Cigarettes and Other TobaccoRead MoreBan On Tobacco Advertisements By The Government Of India991 Words   |  4 PagesBan on Tobacco Ads by the Government of India 1. Summarize the arguments in favor of the ban on tobacco advertising in India 2. Summarize the arguments in opposition of the ban on tobacco advertising in India 3. Discuss the conflict of interest issue as it pertains to government in India 4. Give your opinion on what governments should do in regards to tobacco advertising Smoking is on my list of not to do. Since I was a little girl my dad used to smoke a lot in our living room. I remember thisRead MoreStrategy Information System Implementation in Hero Honda1563 Words   |  7 PagesIILM Project Report On Advertising and Sales Promotion for AMUL Under The Guidance of: Ms. Deepti Srivastava Submitted By: Kushal Saraf Pgp 20102161 | ACKNOWLEDGEMENTAt the Outset let me express my sincere thanks to IILM who provided me this golden opportunity of undergoing in project.It is always a difficult task to acknowledge all those who have been a tremendous help in an academic project of this nature and magnitude. The successful completion of the project is accreditedRead MoreQuestions On Online Shopping And Payments Essay1362 Words   |  6 Pagesadvantages 7. Increase in FDI to impact local ecommerce players 8. The global giant Amazon Inc, that has a $ 143 billion market cap entered India in 2014 and being the deepest pocketed in terms of finances, poses a threat to Snapdeal. â€Æ' 2.2 PEST ANALYSIS According to Kotler (2007), PEST Analysis is a tool used to identify and analyze the key drivers of change in the strategic or business environment. PEST is an acronym that stands for Political, Economic, Social and Technological factors. 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Sigmund Freud s Theory Of Psychosexual Development

Sigmund Freud is considered one of the most famous and controversial figures in the field of psychology. Originating from his work, the psychoanalytic theory has influenced and motivated many others, neo-Freudians, to expand on Freud’s beliefs and create their own theories. Using the clinical data from his work with mental health patients, Freud created the theory of psychosexual development to explain how one’s personality is developed in stages, formed through experiences during childhood and unconscious impulses and desires (Haight Taylor, 2013). In his theory, personality was thought to be a result of the efforts to resolve the basic conflict between the impulses of biological urges and the restraint of reality and social control over these urges (Haight Taylor, 2013). In order to better understand these dynamics in the mind, Freud constructed 3 interacting systems: the id, the ego, and the superego. The id operates on the pleasure principle that seeks immediate g ratification. The ego operates on the reality principle, which seeks to satisfy the id’s needs in realistic ways to bring pleasure- not pain. The superego operates on how we ought to behave which seeks perfection and the ideal. When the demands of the superego are in opposition to the demands of the id, which is frequently the case, the ego serves to reconcile the two (Myers, 2010). Freud was convinced that personality is formed by the age of five. He asserted that childhood experiences fundamentally moldShow MoreRelatedSigmund Freud s Theory Of Psychosexual Development908 Words   |  4 PagesThe first theory that can relate to this issue is Sigmund Freud’s theory of psychosexual development. And this is sexual and emotional development during our life course. And there is three parts to this, the id, ego, and superego. For the id it is the unconscious personality and this is present from birth. It strives for the needs, the wants, and all desires. 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While young (4 years old), his family relocated to Vienna where he lived andRead MoreSigmund Freud s Theory Of Development1000 Words   |  4 Pages2014 Abstract In this research paper, I explained what Sigmund Freud’s psychosexual theory of development is and why it is important for the developing child to overcome said conflicts. I also talked about the different effects of not overcoming the conflicts Freud had determined that would lead to adult behaviors. Over the years, Sigmund Freud has created many theories involving many different ideas in the psychological world. One theory that stood out to me throughout our journey in introductionRead MoreTheories And Theory Of Psychosocial Development Essay1255 Words   |  6 Pages 1 Theories Theorist Tiffany Leaf Walden University Dr. Thomas Russo RSCH – 61007-6 Research Theory Life is full of many experiences and challenges which help individuals to grow and become better people. 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Mary Musgrove From Persuasion Essay Example For Students

Mary Musgrove From Persuasion Essay In Persuasion, Jane Austen presents her dislike of the English gentry by pointing out the flaws of her characters, which are representative of the class. Mary Musgrove, daughter of Sir Walter, sister of Anne, and wife of Charles personifies these flaws, and is thus the object of Austen s contempt. Through tone, comparison with Anne, syntax, and irony, Austen portrays Mary as a self-absorbed, uneducated, mean, self-pitying person. Austen s biting tone towards Mary and Mary s own words reveal her self-obsessed nature. Austen first presents this trait in, While well, and happy, and properly attended to, she had great good humour and excellent spirits (p. 33); when Mary is not the center of attention she becomes depressed. This is just how Anne encounters her, unwell and out of spirits (p. 33) because her husband is out hunting, and her friends have not dropped by to visit; there is no one there to make her the center of attention. Like Elizabeth and father, Mary had a considerable share of the Elliot self-importance (p. 33). Here, Austen uses a mocking tone with Mary and her family members. She has neglected her children, which should be the foremost concern of a good wife during this period. She only attends to them when it pleases her, and as long as could bear their noise (p. 34). Austen does not approve of this behavior, which is implied by her scathing tone. Mary then immediately shifts the conversation back to herself by commenting on how unwell she is rather than talk about her children with Anne. Irony of situation further accents her self-obsessed nature. Mary complains that never put themselves out of their way (p. 4), but when Anne first encounters her, Mary is lying on the faded sofa (p. 33). Not only does Mary not take any responsibility and perform her duties, she criticizes Anne by saying, what can you possibly have to do? (p. 34). Here, Austen has Mary project her own lack of work on her smarter, better sister a very unflattering thing to do. By italicizing you, Austen also shows Mary s snobbish tone. In fact, Anne has been doing a great many things (p. 34), as opposed to Mary, who has just feeling sorry for herself. By setting up a running parallel between Mary and Anne, Austen brings out more negative aspects of Mary s character. Mary had not Anne s understanding or temper (p. 33). Here, Austen makes a direct comparison between Mary and Anne, portraying Anne as the better of the two. This shows that Mary is neither compassionate nor cheerful. was inferior to both sisters, and had, even in her bloom, only reached the dignity of being a fine girl (p. 33). This direct assault on Mary s looks would be especially hurtful to Mary because she is obsessed with appearances. Anne s selflessness becomes apparent when a little farther perseverance in patience, and forced cheerfulness on Anne s side (p. 35) causes Mary to be well again. This is in sharp contrast to Mary s self-centered nature. Syntax also reveals Anne as the smarter of the two. While Anne uses long, complex and compound sentences, Mary uses short, simple sentences like, It is early (p. 34) and Oh! yes, I went (p. 35). This subtle gibe at Mary reveals a great deal about her command of the English language and ability her to express herself. Austen brings out Mary s self-pity by having Mary complain about her situation and then downplay its importance. Mary overstates her condition in order to evoke sympathy, as is seen in So you came her at last! .u3d7ee9b22e8b1a0eb39c527110434b1c , .u3d7ee9b22e8b1a0eb39c527110434b1c .postImageUrl , .u3d7ee9b22e8b1a0eb39c527110434b1c .centered-text-area { min-height: 80px; position: relative; } .u3d7ee9b22e8b1a0eb39c527110434b1c , .u3d7ee9b22e8b1a0eb39c527110434b1c:hover , .u3d7ee9b22e8b1a0eb39c527110434b1c:visited , .u3d7ee9b22e8b1a0eb39c527110434b1c:active { border:0!important; } .u3d7ee9b22e8b1a0eb39c527110434b1c .clearfix:after { content: ""; display: table; clear: both; } .u3d7ee9b22e8b1a0eb39c527110434b1c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3d7ee9b22e8b1a0eb39c527110434b1c:active , .u3d7ee9b22e8b1a0eb39c527110434b1c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3d7ee9b22e8b1a0eb39c527110434b1c .centered-text-area { width: 100%; position: relative ; } .u3d7ee9b22e8b1a0eb39c527110434b1c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3d7ee9b22e8b1a0eb39c527110434b1c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3d7ee9b22e8b1a0eb39c527110434b1c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3d7ee9b22e8b1a0eb39c527110434b1c:hover .ctaButton { background-color: #34495E!important; } .u3d7ee9b22e8b1a0eb39c527110434b1c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3d7ee9b22e8b1a0eb39c527110434b1c .u3d7ee9b22e8b1a0eb39c527110434b1c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3d7ee9b22e8b1a0eb39c527110434b1c:after { content: ""; display: block; clear: both; } READ: Enemy A Seperate Peace EssayI began to think I should never see you. I am so ill I can hardly speak. (p. 33). She had told Anne that she was doing very well in a letter, thus by acting unwell she tries to make Anne feel bad for not having come sooner. Her statement is also ironic and a lie because Mary winds up speaking so much that she affords Anne little chance to do so herself. Throughout the conversation between the sisters, Mary keeps bringing up the topic of her condition. She does this in order to evoke more pity. This is overacting on her part because she eventually forgets that she is sick, and even proposes that the two go on a walk. Her desire to evoke pity arises out of her conceited nature and a poor self-image. Mary, being very concerned with social class, feels like less of a person for having married Charles Musgrove a commoner. She needs the compassion of others to reassure her that she is still loved, even though she is no longer as important. In Persuasion, Austen presents Mary as self-obsessed, worse than Anne, stupid, and self-pitying. She does this through her use of tone, irony, syntax, juxtaposition, and character development. From her depiction of Mary, Austen makes her dislike of the English gentry obvious.

Various Stages In Marketing Plan The Shop â€Myassignmenthelp.Com

Question: Discuss About The Various Stages In Marketing Plan The Shop? Answer: Introduction Strategic marketing plan involves structured planning of the business that includes the purchase and sale of various commodities using the unique and creative skills. The paper deals with the description of the company with its background and history. It evaluates internal analysis of company performance by identifying brand, its quality, product portfolio and the services system of the business in addition to its scope and mission. The main aim of this report is to discuss about the effective marketing plan for the Bronze Snake Shop, which will help them in effectively operating in the market and staying ahead in the competition. This report will involve several marketing models and matrices, which will help to determine the current situation of the organization. Effective marketing strategies and objectives will be provided accordingly. Brand positioning strategy will be initiated along with brand positioning map. Moreover, the strategies will be discussed along with recommending various measures to monitor the effectiveness of the strategies. It includes detailed analysis of internal strength and weakness by understanding the investment pattern in human resources, financial resources and operational capabilities. Then, it discusses the marketing mix and marketing strategy in order to understand the overall structure of the business. It provides a brief note on the barriers in marketing of the Bronze Snake shop. There is also a brief summary on the external environmental analysis of the Bronze Snake shop using pestle analysis, customer analysis and competitor analysis along with SWOT analysis. In conclusion, it evaluates the performances of the business using its types of competitors. Internal environmental analysis Company, background and history- The Bronze Snake shop is a smart company, a retail industry created in 2006 at Melbourne city by David Strangis and Anthony Sacco. Bronze Snake shop focuses on four factors that are demographic, geographic, physiographic and behavioral aspects. Demographic covers the age group from 20 to 35. Geographic includes urban areas and suburban areas while the physiographic covers fashion fanatic ad lastly the behavioral aspects includes latest trends. With the use of strategic marketing plan, they created 468.17 percent growth of the net output. Background of this shop is that with lots of hurdles it started its own business and earns for the growth and success. It came up with its ecommerce website. It has an active member on Instagram page in order to create more customers and to connect with latest brands. After Australia, it has expanded its business in New Zealand for more business and output. Description of the company Bronze snake company is a retail business oriented specialized in mens and womens clothes and accessories. The initial growth phase of this industry as difficult, slowly it tried its best to create its position and made $ 8.85 million. It deals in marketing sales and unique strategies for the growth and achievements. Mission, statement corporate objectives Mission- With a set goals and plans, creating teamwork, collection of complete information regarding the company and the product, business can create customers. Therefore, good and accurate market plans of Bronze Snake shop will help the business to grow more rapidly. With the help of structured marketing plan and strategy, it aims of achieving the desired set targets. Statement- Marketing means purchase and sale of products in the unique way to earn maximum sales. Bronze Snake shop deals in mens and womens wears; thereby it requires lots of trends and fashion along with marketing. To maintain a good relation between customer and seller, there must be good communication that leads to encouraging of the customers in the best way. Selling of a product depends on the percentage of influencing capacity of seller (Armstrong et al., 2015). Objectives- Bronze Snake shop creates customers only when the seller of this shop has full-fledged knowledge and information about the product. More advertisement and research of a product leads to creation of demand; therefore, the product should be in relation to customer wants and needs as the market depends on Customer satisfaction. Brand identity- It includes standard in quality with quality brand packaging, labeling in order to create more customers. With creative logos and name of the product creates more demand and sales for the product. With reference to brand identification then it depends largely on the ratings and review on the packaging quality and labeling of the product. Example like clothes and watches, standard unique brand names with good quality material along with present demand as per the customer requirements will create more demand for the product. Customer identifies the product by viewing the price, demand for the product, packaging and the quality. Product and service portfolio- Product portfolio- product portfolio identifies the nature of the overall collection of goods and services thereby in addition, using nature of stock, growth rate of the company, profit and loss statement, income and operations statement and the rate and records of risk the company has taken. Good growth in profit and holdings will definitely boost the financial system of the company. With reference to product type then in case of branded clothes and luxury watches, there can be quality materials used in production and proper on time good services in relation to product delivery will create more profit and sales to the business. Service portfolio- It includes the recordings of all the services and function of the organization provided to the customers and consumers in order to achieve long term profits and benefits. Customer friendly products create more sales and growth thereby with good and quick services in the sales process attracts large number of buyers. Scope of marketing planning Proper marketing includes good product services and portfolio for achieving the high growth and success. In order to achieve certain business targets, few steps help in reaching those targets. First for a good marketing plan, shop needs to set a proper goal to achieve desired target of maximum sales and output. Second step deals with planning of completion of number of sales per day. There must be recording of sales activity on a daily basis. Then there is a requirement of organizing information in a systematic manner for the accuracy in the business. After organizing, one needs to design the packaging of the product in the most classy and attractive way in order to encourage for more marketing(Baker Saren, 2016). Designing involves packaging and labeling of the product. It depends on Bronze Snake shops creativity. The most important point of a good marketing planning is to gain information about the product and the company that includes strength and weakness of the company with addition to the product. It analyses the current market position of the company in terms of market value and profit. Depending on the analysis report, it will help the company in findings of the future condition of the clothes. In order to achieve maximum sales, the work should be in to teams. Apart from one to one open communication; there must be alternative sources of communication like phone calls and online internet help to expand more in terms of business line. Internal resource assessments with strength and weakness Human resources - It includes use of human knowledge, talents and skills required for the creative marketing of the product. Financial management It includes the proper allocation of resources within the planned budget. In order to maintain certain targets of the business there must be use of more resources with less wastage and cost saving. Operational capabilities - It includes proper functioning of the desired roles using the given resources within the budget. Overall view of marketing mix strategy- Marketing mix It deals with the growth strategy of the Bronze Snake shop that includes various factors like production, promotion, profit, place, physical evidence and people. Production includes unique creation of products using modern means of resources for more customers and profit. Promotion of a product gives the demand for the product, choice of channels of distribution and production will help to create the position of the business in the market and the economy. Profit creation includes the strength quality and brand of the product. Better and good quality with consumer preferences leads to more profit of the company. Place means the direct effect of customers view for the product. Physical evidences include ensuring about the customer needs and the product tools in order to convince the customer for the purchase of the product. Lastly, people attraction or customer attraction for the product can influence the growth of the Bronze Snake shop in a positive and a strong way. In sum, these are the various marketing mix and its factors required for the growth of the industry. Marketing strategy- Success of Bronze Snake shop comes from a good marketing strategy includes well-defined structured market goals, market plans, market mix in order to achieve maximum profit for the sustainability of the business growth of the business. With reference to Bronze Snake shop, the business needs to setup strong strategy to achieve the set targets for their business. It includes various factors of concern like production, consumption, quality of raw materials, cost of production, customers satisfaction, product innovation, and marketing effect of product. Bronze Snake shops involve three main stages of marketing process. Planning- It involves the analysis of the business strength, weakness, external factors, technology effect, work culture and the overall business condition. These are the various components of planning stage of marketing. The SWOT analysis of the marketing strategy gives the business strength and weakness factor with addition to threats to the industry and opportunities available for this market. Using research methods, it undergoes business current financial position and the future effect on market. It also provides various trends available for new trends and fashion in clothing sector. Goal setting- The very first stage of planning involves proper goal to be set in order to achieve the planned target. This includes determination of material and quality, price rates to be charge, place of marketing, advertising and the effect of new quality and design on consumers. Price rates include proper reasonable rates to charge for the new launch of designer wears in order to increase customer demand for the product (Channon Jalland, 2016). It decides proper channel of distribution of the product in order to increase productivity. On addition to this, it gives various ways of promoting or advertising the various brands in the unique and creative way using the good marketing strategy. Execution of the plan- Once the goal is setup and created its marketing mix strategy, the next stage is to execute the set goals and strategies in practical. There must be proper budget of the product and sales criteria. Using factors like create resources, designing of marketing business, planning of schedules and then the second part is to execute the entire set plan in to action. Use of Proper quality resources within the given time to fulfill the task with the given marketing budget and strategy is what gives a proper execution of the plan. Evaluation of the business- With proper use of all the stages and plan one can check the accuracy and the overall performance of the business and its efficiency and work output. It gives an evaluative statement about the business performances in terms of financial statement and market position. Therefore, these are three main stages in marketing process of the Bronze Snake shop. Internal environment analysis of marketing strategy Internal environmental analyses the strength of the Bronze Snake shop while formulating strategic plans. Various internal factors of Bronze Snake shop can contribute to the growth of the business profit like financial sector, human factor, and operational support. The internal factors perform production function, human resource development functions, effective planning strategies, coordination and cooperation, finance and marketing (David, David David, 2017). The organization evaluates the business performances based on these given factors. If the existing work culture is not suitable for the required marketing strategy then the organization has to take decision for the change of work culture in order to achieve good work culture and output. Using value chain a firm divides its activities into two broad categories they are primary and support activities. Primary activities deals with physical creation of the goods like logistic, inbound, marketing sales practice. On the other hand, support activities includes human resource development, technology factor and infrastructure activities. Barriers in strategy marketing of Bronze snake shop For a good market plan, there are some or the other problems that creates issue while execution of the plan. Those are like poor assumptions, problems in marketing sector, improper marketing feedbacks. Poor assumptions can be due to unskilled employees during the marketing process, the product does not get adequate information on the requirement of the consumer, therefore while marketing the product the problem of false assumption arises. This creates loss of customers for the business. It also leads to less flexibility because of migration and in terms of organization performances, lack of information and improper management system. External Environmental analysis- The external environment of marketing strategy can influence the Bronze Snake shop. These factors includes out of control and uncertainty in the changes of the factors. Competition, government plans and policies, cultural and social factors, natural forces, demographic and technology factors. Market competition of Bronze Snake shop includes same product and brands influence the industry in terms of competition. It depends on the marketing strategies, means strong marketing strategies leads to more business in this market. Government plans and policies refers to the norms, rules and regulation in relation to marketing that maintains standard and risk free market structure. It leads to healthy global relation while doing marketing globally (Dwyer, ?orak Tomljenovi?, 2017). Cultural and social factors include societal needs, welfare, living standards, and the cultural values and ethics that help to grow business rapidly. When the products are cultural friendly, as per the customer needs and requirements, then it creates more number of sales and demand for the product. Natural forces mean environmental and nature friendly products create sustainable business. It protects the environment and encourages for more green business. Demographic factors include accurate and full-fledged information regarding the market trends and variables that can affect the market strategies of Bronze snake business. On the other side, technological factors involve modern use of technology and mode of communication in order to enhance productivity and growth of the business. Creative skills in advertising of the designer clothes and accessories can increase more sales and profit to the Bronze Snake shop. Pestle analysis Using pestle analysis, the external environmental factors can give us the impact on marketing strategy of Bronze Snake shop. There are six factors of pestle model to evaluate the impact and performance of Bronze Snake shop. Political factor- Political factor deals with government stable functions in the industry will help the industry to expand more globally , if the government encourages for modern technology then there will more production and output. Good and stable trading relations globally can make the Bronze snake Shop to grow rapidly and aims for maximum profit (Feng, Morgan Rego, 2017). When the political relations with other countries are good then it acts as a positive merit for the marketing business to create more global relations and agreements with different countries. Economic factor - Comparing with other countries growth rates and the export position then the market should create more production in order to increase export. In terms of economic factor, the large source of revenue comes from middle-income group of customers therefore there should be reasonable rates, as it creates more demand for the middle group customers. More customers create more income for the Bronze Snake shop (Felix, Rauschnabel Hinsch, 2017). On the other side, there must be proper payment of rates in order to maintain stable inflationary pressure. Fluctuations in interest rates can affect the business in greater way. Social factor- Social factors deal with society culture, business ethics and the customer satisfaction; means business should be consumer friendly with reasonable rates using standard business ethics. Demographic factors play a key role in this business. It helps to understand customers sentiments while the purchase and sale of the product (Grant, 2016).Thereby, changes in the lifestyle of the consumer largely affect the business. Technological factor- Technological factor refers to modern technology and innovative solutions add on to more production and tough competition for the Bronze Snake shop. It brings more sales and revenue to the business. The market totally depends on the creative abilities to influence the customers with the best use of various technologies like smart phones, internet and modern means of communication (Hollebeek, Conduit Brodie, 2016). Growth in the sales directly adds to the more production of Bronze Snake shop. Legal factor- To increase scale of production, there should be good global relations and this can happen only when there are good government facilities in relation to this retail market. There must be new plans and policies for the betterment of the industry in order to maintain certain legal standards of the business. Business standards encourage for more marketing, consumers and proper legal rules that helps to maintain business reputation (Hollensen, 2015). There must be proper tax structure for Bronze Snake shop in order to maintain business stability. Environmental factor- Environmental factor is one of the important factors in the marketing industry. Impact of weather condition will vary the demand for the customers of Bronze Snake shop business. Good weather will create more demand for global marketing while bad weather will led to decline in the demand factor. If there are weather imbalances, then there will be problem in economic activity of this industry as no demand will lead to low sales and production will decline. Due to natural calamities also, there can be low growth in the sales of this business. Product lifecycle analysis Product life cycle According to the theory of product life cycle, there are four stages of a product or the organization as a whole (Stark, 2015). These four stages are introduction, growth, maturity and decline. The first stage is the introduction stage. In this stage, products are being introduced in the market. In the case of the Bronze Snake shop, new retail goods such as man or woman wear in new designs. However, in this stage, the organizations should initiate extensive promotional and marketing activities to increase the customer awareness in the market (Zhurkina, Ukhanova Nikishin, 2015). This is due to the reason that, the more will be the customer awareness around the newly introduced product, the more will be the interest of the customers to have the access. Thus, the sales will be increased. One advantage that can be leveraged by this organization is the price skimming (Spann, Fischer Tellis, 2014). It will help them in charging high introductory prices at the initial stage. The more will be the initial buzz around the product, the more effective will be the price skimming strategies. The next step will be the growth stage. In this stage, the market share of the particular product is increasing with the increase in the market share and demand. In the case of bronze snake shop, the market for their newly introduced product is increasing in this stage. Thus, the key responsibility for them in this stage is to increase the market area of the product by penetrating in new markets (Baker, 2014). It will help to increase the market share of the product. In addition, the other aspects such as the retail counters should be increased to meet the growing demand of the customers. The more effective and timely will be the delivery, the more will be the retention of the customers (Khan, 2012). The promotional activities should be maintained as in the introduction stage and may be enhanced to reach out to the larger audience. Pricing strategy should be maintained according to the trend of demand in the market. If the demand is growing even in the case of the price skimming, the n it should be maintained, otherwise, the price could be slightly reduced to target the larger number of customers. The next step is the maturity stage. In this stage, the demand and the market share of the product is all time high and the market is nearly saturated with no more chance of increase in the market share. However, in the case of the bronze snake shop, there are certain they should initiate strategies in order to extend the life cycle of the product (Zhang et al., 2015). The women and mens wear should be slightly tweaked in order to change the appeal to the customers. Moreover, competitors analysis should be done in this stage to determine the competitive advantages of the substitute products in the market. It will help to identify the features of the similar items, which can be modified in their products by bronze snake shop. Pricing strategy should be implemented according to the demand in the market. The price skimming policy should be junked and it should be lowered to attract more number of customers. Various discounts and rebates should be offered to the customers in order to mot ivate them in buying their products. In this stage, the promotional activities should not be about increasing the customer awareness but featuring the distinctive features, which will enable the customers to compare with the substitute products (McAuley, Pandey Leskovec, 2015). Another strategy that may be initiated by them is to enter in a new market. This is due to the reason that, the existing market is already saturated and there no chance of extending market share. Thus, entering in the new market will help them to start a new life cycle for their existing products (Cruesen Lejour, 2013). Eventually it will extend the life cycle of the product to a large extent. The last stage is the decline stage, which state that the life cycle of the product is coming to an end. Thus, in this case, there is less possibilities of extending the life cycle to a large extent. However, initiation of a few strategies will help to have some small extension. One of the key strategies that can be implemented is modifying the existing product. In the case of the Bronze snake shop, they can modify their product portfolio according to the current trend in the market. It will have some distinctive aspects for the product in the market. The price should be kept as low as possible to attract more customers in the last stage. Promotional activities should also be kept low due to the fact that it will not garner any more profit for the organization. The last step should be the discontinuation of the product to make way for a new product. BCG matrix BCG matrix states the status of the products in terms of the case usage and cash generation. Cash generation refers to the market share the particular products holds and cash usage refers to the growth rate of the product in the market with having more investment in various activities such as promotional activities (Mathews et al., 2016). In this matrix, the first aspect is the star, which refers to the product, which is having high market share as well as high growth rate in the market. For Bronze snake shop, the women cloth line falls in this category. This is due to the reason that, they invest the maximum amount in promoting this product line and new products under this product line are being introduced more often. Moreover, the key revenue-generating product is the women wear for them. The next aspect is the question mark. It represents the low market share with having high market growth rate. These products are in the growth stage. In the case of Bronze snake shop, women apparels and accessories are in the growth stage with having lower market share. The promotional activities are being done most for this product line. The next aspect in this matrix is cash cows. This represents products having lower growth rate but higher market share. Products in the matured stage stay here. In the case of bronze snake shop, men cloth line falls in this category. This is due to the fact that, they have introduced mens wear first in their business and with the time being, it became the market leader. However, the market for this category became saturated for them and thus, the growth rate is slowing down. The last aspect is the dogs that refer to the low market share and low growth rate. These products are in the decline stage with lowering market share and market growth rate (Gandhi, Lu Shi, 2013). In the case of Bronze snake shop, the niche brand launched by them to cater to the high-end male customers is on the declining stage. The target market for it was small and the product was not well accepted by the customers. Ansoff matrix Ansoff matrix states two major aspects of market and the products. Each one has been classified in new and existing ones. It helps the organizations in determining their strategy according to the status of their market and offerings. According to this matrix, there are four way to expand the market. The first aspect is the market penetration. It refers to the penetration of the existing market with the existing product. In the case of the Bronze snake shop, they can introduce variants in different price level to further penetrate in the existing market. The next step is the product development (Gmelin Seuring, 2014). Bronze snake shop can introduce a new product line to fill the identified gap in the existing market. It will help to expand the existing market with new products. The next step is the market development. Bronze snake shop can foray in a new market with their existing products. It will let them to not invest in developing new products. Moreover, the life cycle can be extended with the help of market development. The last step is the diversification. Under this step, Bronze snake shop can diversify their business line to venture in different product category. They can venture in footwear along with cloth line. This will help them to target new market with new products. Customer analysis Customer analysis of Bronze Snake shop depends on the marketing business. Marketing business is dependant totally on customers need and preferences. It includes various attributes of customers like customers nature, sentiments, and requirement (Hult Ketchen, 2017). They have the equal influential role just like the supplier in the profit of the organization or business industry. It is the critical aspect to the marketing strategy. Customer analysis is one of the most important aspects of Bronze Snake shop (Hsu et al., 2016). Therefore, if the business owner fails to analyze their customers, they will not be able to run their business with smooth and stability. To analyze customers Bronze Snake shop requires three features to consider and they are firstly, to identify the target customers, then to understand their needs or requirements, and lastly, to show how the new arrivals in cloths and accessories matches the customer needs. There must be individual face-to-face proper negotiations between the seller and the buyer (Kim, Shin, Min, 2016). The seller should collect adequate information regarding buyers preferences in order to sell the exact product with all the requirements. Regardless of the business type, customer analysis depends on demographic details, customer interest, location, communication, demographic details includes name, age , gender and job designation (Serrat, 2017). Customer interest involves customer satisfaction level after the purchase of the product and it involves the good communication with the customers. For customer analysis, one can collect information from the existing customers about the business and their services (McDonald Wilson 2016). It also influences the customers largely in the market. Diversity and innovation leads to more number of customers in these types of business. Competitor analysis Local direct and indirect- Competition depends on business success as well as on the type of consumers whether it is local, direct or indirect. Success of Bronze Snake shop greatly depends on the identification of potential customers. It includes proper conduct of customer analysis also the profits statement of the business. A well-established competitor allows the Bronze Snake shop to collaborate with those business partners that can create direct competition in order to attain maximum profit (Nykiel, 2016). The purpose of analyzing the competitor is to study the business, create a report of future market trends, effect of demand and supply, marketing strategy, to raise the market share, to study various market trends and variables and to create plans for expansion of business (Peppard Ward, 2016). Competitor matrix- Competitor gives the strength and weakness analysis of the Bronze Snake shop on addition to this; it includes various threats and opportunities of the business. A competitor focuses on the business profitability, size of the business, reputation and goodwill, position in the market, strength and weakness factor. The competitor analysis also depends on the statistical, qualitative and quantitative report of the Bronze Snake shop (Peppers Rogers, 2016). If the Bronze Snake shop gets good remarks for their products then they should continue for long-term sale for future generations as it leads to long term competition. Competitive factor also depends on brand quality and innovation of the product (Percy Elliott, 2016). A good success with strong reputation creates tough competition in the market. The marketing mix of the Bronze Snake shop with the other competitors was followed in the table below: Factors Bronze Snake shop Clothing retailing in Australia Cotton on clothing Pty. ltd Fast future brands Pty ltd Industry Product features Retail industry Branded, standard quality in clothes Retail industry Consumer goods and clothing Retail industry Footwear, clothing and consumer accessories Retail industry Fashion retail shop Benefits Unique, innovative Global demand Customer satisfaction, more profit Stylish, trendy and high demand Product diversity, variety of choices Growth Revenue (Annual sales) 468.17 billion $8.85 million 3.9 billion $19 billion $80.818 118 billion A $2billion A $1.5 billion Threat Opportunities Poor quality will discourage customers Modern technology will lead to more business Economic uncertainty Franchise and chain stores Substitute effect Greater customer satisfaction leads to expansion of business and high profit Lack of information create poor sales High standard fashion and advertisements will attract more customers Market share level 7.4 % 2.4% 5% 4 % Table: Marketing matrix of Bronze Snake shop SWOT analysis Referring to the strength of Bronze Snake shop, then there are few factors that can lead to success and stability of the industry. To be different from other industry, Bronze Snake shop should possess some unique attributes like innovation and this is what marketing business is about (Pride Ferrell, 2016). Innovation comes from more and more of research and development in respect of that particular industry. When the Bronze Snake shop performs well it creates more competition due to high price and success, further creates demanding industry (Slack, 2015). Expand of industry occurs because of increasing in demand, thereby increasing in demand leads to increase in production and output growth for Bronze Snake shop. On the other side, strength comes from correcting the weaknesses. Every industry has positive and negative attributes. As it is marketing business, hold top position therefore, Bronze Snake shop creates huge competition in the market (Spyropoulou et al., 2017). Low advertising, poor quality products, lack of information and high prices for the commodities can act as weakness to the business. Therefore, Bronze Snake shop when consists of low sales and productivity with adequate knowledge creates threats in terms of decline in consumer, low level output and more rivals (Strauss, 2016). Opportunities for Bronze Snake shop can be in the form of advancement in the means of resources, investment in the technology and creative ways to expand business (Whittington et al., 2017). More encouragement in the marketing can create more job opportunities leading to more competition and profit. Marketing objectives One of the key marketing objectives for Bronze snake shop will be to initiate strategies to extend the life cycle of the products in the matured and declining stage. Another objective will be to search for new markets to enter with their existing products. It will further extend their products life cycle along with enhancing the market share. To diversify in related product line in order to reduce the dependence from the single product line and catering to more number of customers. Brand positioning strategy The brand positioning for Bronze snake shop should be done brand specific due to the reason that it will help to cater to diversified customer segments. Branding of the entire umbrella organization will enable to reach to a particular market segment (Xie, 2012). On the other hand, brand specific branding will help to position a certain brand according to criterion of the target segments. Thus, the target audience will be more in this case. Brand positioning map The branding strategy of Bronze snake shop will be done according to the brand-positioning map. In accordance to the brand-positioning map, the main product lines of them including, women, men cloth line and footwear will be classified according to the quality and price (Hassan Craft, 2012). However, the main concentration will be towards the higher end brand of having high price and better quality. The brand equity garnered from the higher end products will help to push the sales of the lower end products. The brand will be classified mainly in two groups of higher price and higher quality and lower price and lower quality. It will help them to cater to both the lower and higher end customer segments. Recommended marketing strategies One of the key recommended strategies will be choosing the right marketing mix for the target market. In the case of the niche market of higher end footwear, the product should be having higher quality, which will be accepted to the niche market. Moreover, the exclusive appeal should be maintained for the products (Toften Hammervoll, 2013). The price should be on the higher side, which will further increase its exclusivity. The place selected will be the posh areas, which will be acceptable and provide convenience to the target customers. Promotion should be done in the medium which is having presence in the niche market. Availability of the products on the online marketplace should be made available. It will help to reach out to more number of customers effectively. In this case, the place selection will only be the online platform (Wang et al., 2013). The product portfolio will range from higher end to lower end. Pricing will also be done accordingly ranging from to higher to lower price. Promotional activities will be done extensively in every medium, preferably in the social media. Another potential segments are the flying customers which can only be attracted by discounts and offers. Products will be mostly from the mass product line with having heavy discounts. Price will be as low as possible to attract more of them. Place will be the offline stores having most visibility among the customers. It will help to aware the customers more effectively. Promotion will be done in the mass media to attract and reach out to more of the targeted customers. Another strategy to attract the mass-market segment is to having more variants and designs across different price segments. More products depth and width will help to cater to more diversified customer requirement. The price will be also be in accordance to the requirement and diversified (Kumar, Gaur Pattnaik, 2012). Place will be both offline and online to reach out to most number of customers possible. Promotion will be extensively done and will be done using all the marketing medium. Tools to initiate effectiveness of the marketing strategies Various measures will be initiated to measure the effectiveness of the recommended marketing strategies. One of the key tools will be the customer feedback mechanism. It will help to determine and compare the market trend before and after the implementation of the strategies. Thus, the effectiveness and the area of improvement can be identified. Another recommended tool will be the determination of the sale performance. It will help to determine the performance of the organization before and after the strategy implementation. Determining the average life cycle of the products will help to identify the differences in the entire life of the product before and after the strategy implementation. Conclusion The report gives an overview of the marketing strategy of Bronze Snake shop with its functions and various stages involved in marketing strategy. The paper gives the scope, aim and mission of the company. Along with this, it gives the internal environment analysis using product services and brand identification, in addition to internal analysis of strength and weakness of the company is given. Marketing strategy when achieved with all the plans and procedure leads to more productive output and goodwill of the business. The recommended marketing strategies are beig discussed here in this report, which will help to enhance their performance in the market. In addition, the measuring tools are also being discussed to determine the effectiveness of the strategies. There was a brief note on the Bronze Snake shop. Bronze Snake shop is a retail industry that uses creative marketing strategy for its growth and profit. It aims for creating unique and innovative marketable products with reasona ble rates in order to create more supply and demand. This creates marketing competition for Bronze Snake shop among its rival industries. Using pestle and SWOT analysis, it gives the external view on the Bronze Snake shop and its marketing strategy. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. 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